Snr Manager of Digital Commerce Marketing
Responsibilities:
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Work with sports category teams to lead the Nike.com digital marketing strategies across all digital marketing channels
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Work closely with Nike.com business leads to ensure marketing supports the platform’s dynamic business objectives
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Lead a team to drive constant improvements in Revenue, Traffic and ROI for SEM, SEO, Social, Email, Affiliate and Display media channels
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Manage multiple marketing agencies to ensure high quality and timely deliverables, including the daily execution, weekly/monthly/seasonal marketing report, campaign marketing plan, etc.
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Partner with internal stakeholders and sports category teams to manage content and day-to-day execution of campaigns
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Execute and manage a comprehensive marketing plan and calendar in order to maximize consumer moments and elevate key brand initiatives on Nike.com
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Partner with marketing leads for TMall and HK businesses to ensure consistency in cross-platform communication
Requirements:
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Education/Skills:
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Bachelor’s degree required, MBA a plus
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Strong communication skills and abilities to resolve issues
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Excellent command of both English and Mandarin
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Nike product knowledge highly preferred
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Website Technology understanding a plus but not required
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Personal initiative and ability to drive towards solutions a must
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Experience:
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10+ years of ecommerce marketing experience
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Team management experience
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Agency management experience
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Experience leading multi-dimensional projects across an organization
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Experience in consumer and/or retail/ecommerce analytics
