《每日原则》:  要记住事情背后的力量。

多数人看事只看表象不想成因。多数情况下，那些成因就是具有特殊素质、以特殊方式工作的特殊人群。对人作出调整就会改变事情的发展过程，如果把创造者换成非创造者，你也就停止了创造。

人们愿意给机构加上个人色彩（“苹果是一家有创造力的公司”），却错误地把结果去掉个人色彩，忽视了究竟是谁做了什么从而产生了这些结果。这会产生误导，因为做决定的不是公司，而是人。

因此，是谁使你机构的成就和文化与众不同？要想想他们是谁、他们怎样共事，才造就当前的局势。

Most people see the things around them without considering the forces that created them. In most cases those forces were specific people with specific qualities who worked in specific ways. Change the people and you change how things develop; replace creators with noncreators and you stop having creations.

People tend to personify organizations (“Apple is a creative company”) while mistakenly depersonalizing their results, thus losing sight of who did what to produce them. That’s misguided because companies don’t make decisions—people do.