专栏名称: 品牌几何

品牌几何是具有全球视野的营销知库，深受各大公司CMO和营销总监的喜爱。编辑团队每天为15万订户精选营销文章、案例、故事、知识。秉承“好奇、转化、赋能”的宗旨，与学术机构、商学院和顶尖业界公司鼎力合作，我们为了营销智慧一路践行。

China's Digital Travel Sales to Top RMB725 Billion This Year

品牌几何 · 公众号 · 营销 · 2017-04-18 15:43

正文

Digital travel sales in China are projected to total RMB726.6 billion ($109.4 billion) in 2017, up 20.6% over the previous year, according to data from iResearch Consulting Group. Sales are expected to increase another 17.8% in 2018, when they will total RMB856.3 billion ($128.9 billion).

eMarketer estimates somewhat higher digital travel sales in China for this year: $122.0 billion. Digital will make up almost a fifth of total travel sales in the country, by our projections.

iResearch also expects that flight ticket reservations will account for 56.0% of the online travel market in China, with hotel booking making up 19.4%. The firm reports that both airline and hotel bookings will account for a diminishing share of online travel sales, largely because travelers are moving toward more comprehensive travel services.

It’s clear that an increasing number of digital shoppers there are making their travel purchases online. According to the China Internet Network Information Center (CNNIC), the number of internet users who made any kind of travel reservation via digital totaled 299.2 million in 2016, up 15.3% from the 259.6 million who did so in 2016.

By_Ben Clague

From_Emarketer