专栏名称: 廣告狂人

你说你喜欢雨，但是你在下雨的时候打伞；你说你喜欢太阳，但是你在阳光明媚的时候躲在阴凉的地方；你说你喜欢风，但是在刮风的时候你却关上窗户；这就是为什么我会害怕你说你也喜欢广告，因为你连“廣告狂人”都没有关注 ...

没想到你是这样的妇炎洁！

廣告狂人 · 公众号 · 营销 · 2016-09-01 11:30

正文

妇炎洁，是中国驰名商标。

以前，提起妇炎洁，画风都是这样的

（知心爱人呵护你左右）

或者，是这样的

（新晋霍嫂教你如何呵护自己）

现如今，居然是这样的：

（我天，这是妇炎洁广告？）

没错，这是为新产品——妇炎洁内裤专用洗涤液而拍的最新广告。有人说，这是妇炎洁广告史上最大尺度的广告，看完后，我信了！

<br/></p><p><span style="font-size: 14px;"> </span></p><p><span style="font-size: 14px;">近年来，各种广告争奇斗艳，为了更好的吸引受众，已经悄然踏进了一股污潮。前有某品牌饼干的捡肥皂（羞射脸），后有广西某地产的妹纸在《赤裸裸》的伴奏下一点点脱掉、脱掉...这次妇炎洁的新广告，真是污出了新高度、污出了新格调...</span></p><p><span style="font-size: 14px;"> </span></p><p style="text-align: center;"><span style="font-size: 14px;">对于这支广告</span></p><p style="text-align: center;"><span style="font-size: 14px;">网友们的评论也是褒贬不一</span></p><p style="text-align: center;"><span style="font-size: 14px;">以下是网友的主流吐槽</span></p><p><br/></p><section label="Copyright © 2014 playhudong All Rights Reserved." style="border: 1px solid rgb(183, 184, 184); padding: 16px; margin-top: 10px; line-height: 1.4;" donone="shifuMouseDownCard('shifu_c_021')"><p style="line-height: 25.6000003814697px; text-align: center;"><span style="font-size: 12px;">一个暧昧的开始</span></p><p style="line-height: 25.6000003814697px; text-align: center;"><span style="font-size: 12px;">一个意外的结局</span></p><p style="line-height: 25.6000003814697px; text-align: center;"><span style="font-size: 12px;">这脑洞我也是给跪了</span></p></section><p class="shifubrush"><br/></p><section label="Copyright © 2014 playhudong All Rights Reserved." style="border: 1px solid rgb(183, 184, 184); padding: 16px; margin-top: 10px; line-height: 1.4;" donone="shifuMouseDownCard('shifu_c_021')"><p style="line-height: 25.6000003814697px; text-align: center;"><span style="font-size: 11px;">真的有女孩看吗？</span></p><p style="line-height: 25.6000003814697px; text-align: center;"><span style="font-size: 11px;">导演一定是直男癌！</span></p></section><p><span style="font-size: 14px;"><br/></span></p><section label="Copyright © 2014 playhudong All Rights Reserved." style="border: 1px solid rgb(183, 184, 184); padding: 16px; margin-top: 10px; line-height: 1.4;" donone="shifuMouseDownCard('shifu_c_021')"><p style="text-align: center;"><span style="font-size: 12px; line-height: 22.3999996185303px; text-align: center; white-space: pre-wrap;">你别动，我来！</span></p><p style="text-align: center;"><span style="font-size: 12px; line-height: 22.3999996185303px; text-align: center; white-space: pre-wrap;">你的内裤只能我来脱！！</span></p></section><p class="shifubrush"><br/></p><section label="Copyright © 2014 playhudong All Rights Reserved." style="border: 1px solid rgb(183, 184, 184); padding: 16px; margin-top: 10px; line-height: 1.4;" donone="shifuMouseDownCard('shifu_c_021')"><p style="line-height: 25.6000003814697px; text-align: center;"><span style="font-size: 12px;">弹幕救了妇炎洁</span></p><p style="line-height: 25.6000003814697px; text-align: center;"><span style="font-size: 12px;">给我笑炸裂了</span></p><p style="line-height: 25.6000003814697px; text-align: center;"><span style="font-size: 12px;">哈哈哈哈哈哈哈哈哈哈哈</span></p></section><p class="shifubrush"><br/></p><section label="Copyright © 2014 playhudong All Rights Reserved." style="border: 1px solid rgb(183, 184, 184); padding: 16px; margin-top: 10px; line-height: 1.4;" donone="shifuMouseDownCard('shifu_c_021')"><p style="line-height: 25.6000003814697px; text-align: center;"><span style="font-size: 12px;">镜头把握挺准的</span></p><p style="line-height: 25.6000003814697px; text-align: center;"><span style="font-size: 12px;">美腿、翘臀、换内裤不断跳切</span></p><p style="line-height: 25.6000003814697px; text-align: center;"><span style="font-size: 12px;">很好</span></p><p style="line-height: 25.6000003814697px; text-align: center;"><span style="font-size: 12px;">妇炎洁，你成功的引起了我的注意</span></p></section><p class="shifubrush"><br/></p><section label="Copyright © 2014 playhudong All Rights Reserved." style="border: 1px solid rgb(183, 184, 184); padding: 16px; margin-top: 10px; line-height: 1.4; text-align: center;" donone="shifuMouseDownCard('shifu_c_021')"><span style="font-size: 12px; line-height: 22.3999996185303px; text-align: center; white-space: pre-wrap;">我的天！！妇炎洁变成妇炎污了-o-</span><br/></section><p class="shifubrush"><br/></p><section label="Copyright © 2014 playhudong All Rights Reserved." style="border: 1px solid rgb(183, 184, 184); padding: 16px; margin-top: 10px; line-height: 1.4;" donone="shifuMouseDownCard('shifu_c_021')"><p style="line-height: 25.6000003814697px; text-align: center;"><span style="font-size: 12px;">妇炎洁现在太狠了</span></p><p style="line-height: 25.6000003814697px; text-align: center;"><span style="font-size: 12px;">都开始做内裤洗涤液了。。</span></p><p style="line-height: 25.6000003814697px; text-align: center;"><span style="font-size: 12px;">明天我要去买一打！</span></p></section><p class="shifubrush"><br/></p><section label="Copyright © 2014 playhudong All Rights Reserved." style="border: 1px solid rgb(183, 184, 184); padding: 16px; margin-top: 10px; line-height: 1.4;" donone="shifuMouseDownCard('shifu_c_021')"><p style="line-height: 25.6000003814697px; text-align: center;"><span style="font-size: 12px;">以后表白不再是我爱你</span></p><p style="line-height: 25.6000003814697px; text-align: center;"><span style="font-size: 12px;">而是我愿意用妇炎洁内裤专用洗涤液</span></p><p style="line-height: 25.6000003814697px; text-align: center;"><span style="font-size: 12px;">帮你洗内裤洗到天荒地老</span></p></section><p class="shifubrush"><br/></p><section label="Copyright © 2014 playhudong All Rights Reserved." style="border: 1px solid rgb(183, 184, 184); padding: 16px; margin-top: 10px; line-height: 1.4; text-align: center;" donone="shifuMouseDownCard('shifu_c_021')"><span style="font-size: 12px; line-height: 22.3999996185303px; text-align: center; white-space: pre-wrap;">小翘臀和够我玩两年的腿，</span><p><span style="font-size: 12px; line-height: 22.3999996185303px; text-align: center; white-space: pre-wrap;">我愿意帮你洗一辈子内裤！</span></p></section><p class="shifubrush"><br/></p><section label="Copyright © 2014 playhudong All Rights Reserved." style="border: 1px solid rgb(183, 184, 184); padding: 16px; margin-top: 10px; line-height: 1.4;" donone="shifuMouseDownCard('shifu_c_021')"><p style="text-align: center;"><span style="font-size: 12px;">创意是好</span></p><p style="text-align: center;"><span style="font-size: 12px;">就是有点辣眼睛！</span></p></section><p style="text-align: center;"><span style="font-size: 14px;"> </span></p><p style="text-align: center;"><span style="font-size: 14px;">……</span></p><p><span style="font-size: 14px;"> </span></p><p><span style="font-size: 14px;">整体来说，这支骨骼清奇的<span style="font-size: 14px; line-height: 22.3999996185303px; white-space: pre-wrap;">妇炎洁</span>广告，突破的很成功。这种自带福利的广告模式在传播效果上比起中规中矩的广告，无论是趣味性还是观赏性还是反转性都更胜一筹，毕竟现在的观众对这种“污污”的小火车风格还是很买账的，比如我<img data-type="gif" data-src="https://img.100weidu.com/mmbiz_gif/29eTOHmjsJ8wV3ia6OzSOlibXG9I02k40HdBryTJxET7YvlTmdu0mQ8GYkyK4IzKhIHyUNUiaGJfwxMF8dKLzb1WA" data-ratio="1" data-w="27"/><br/></span></p><p><span style="font-size: 14px;"><br/></span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); line-height: 25.6000003814697px; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-family: 微软雅黑; line-height: 28.4444465637207px; color: rgb(227, 108, 9); font-size: 14px; box-sizing: border-box !important; word-wrap: break-word !important;">每天中午11点半，不见不散 </span><span style="max-width: 100%; color: rgb(227, 108, 9); font-size: 13px; font-family: arial; line-height: 20.0200004577637px; box-sizing: border-box !important; word-wrap: break-word !important;">▼</span><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 15.5555562973022px; font-family: 微软雅黑; line-height: 28.4444465637207px; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 13px; color: rgb(51, 51, 51); font-family: arial; line-height: 20.0200004577637px; box-sizing: border-box !important; word-wrap: break-word !important;"/></p><hr style="max-width: 100%; color: rgb(62, 62, 62); font-size: 15.5555562973022px; white-space: normal; font-family: 微软雅黑; line-height: 28.4444465637207px; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"/><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 15.5555562973022px; font-family: 微软雅黑; line-height: 28.4444465637207px; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 10px; box-sizing: border-box !important; word-wrap: break-word !important;">你说你喜欢雨，但是你在下雨的时候打伞</span><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 15.5555562973022px; font-family: 微软雅黑; line-height: 28.4444465637207px; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 10px; box-sizing: border-box !important; word-wrap: break-word !important;">你说你喜欢太阳，但你在阳光明媚的时候躲在阴凉的地方</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 15.5555562973022px; font-family: 微软雅黑; line-height: 28.4444465637207px; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 10px; box-sizing: border-box !important; word-wrap: break-word !important;">你说你喜欢风，但是在刮风的时候你却关上了窗户</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 15.5555562973022px; font-family: 微软雅黑; line-height: 28.4444465637207px; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 10px; box-sizing: border-box !important; word-wrap: break-word !important;">这就是为什么我会害怕你说<span style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(192, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">你也喜欢广告</span></strong></span></span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 15.5555562973022px; font-family: 微软雅黑; line-height: 28.4444465637207px; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 10px; box-sizing: border-box !important; word-wrap: break-word !important;">因为你连“廣告狂人”都没有关注...</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 15.5555562973022px; font-family: 微软雅黑; line-height: 28.4444465637207px; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><img data-ratio="1.0130718954248366" data-s="300,640" data-type="jpeg" data-w="153" width="auto" data-src="https://img.100weidu.com/mmbiz/29eTOHmjsJicWzCndsMXRMBk3HAblcOx3WmfqSDcEjJhgDlu4JUElHz6lsibEqB5TaxrMYW6thjib5buaFnRqc4dQ" style="box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;"/><br style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 15.5555562973022px; font-family: 微软雅黑; line-height: 28.4444465637207px; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; font-size: 10px; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; font-size: 13.3333339691162px; box-sizing: border-box !important; word-wrap: break-word !important;"/><span style="max-width: 100%; font-size: 11px; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; line-height: 19.5999889373779px; text-decoration: inherit; box-sizing: border-box !important; word-wrap: break-word !important;">快长按二维码</span><span style="max-width: 100%; text-decoration: inherit; color: rgb(255, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">▲</span><span style="max-width: 100%; line-height: 19.5999889373779px; text-decoration: inherit; box-sizing: border-box !important; word-wrap: break-word !important;">关注我<span style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">啊<strong style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="max-width: 100%; line-height: 19.5999889373779px; text-decoration: inherit; color: rgb(12, 12, 12); box-sizing: border-box !important; word-wrap: break-word !important;">魂淡</span></strong></span></span></span></span></p><p><span style="font-size: 14px;"/></p> </div> </div> </div> </div> <div class="topic_buttons"> <div class="fr gray f11" style="line-height: 12px; padding-top: 3px; text-shadow: 0px 1px 0px #fff;"> </div> </div> </div> <div class="sep5"></div> <div class="box"> <div class="cell"> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>  <ins class="adsbygoogle" style="display:block" data-ad-client="ca-pub-1837452791782084" data-ad-slot="8042312523" data-ad-format="auto" data-full-width-responsive="true"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </div> </div> <div class="sep5"></div> <div class="sep10"></div> <div class="box"> <div class="cell"> <span class="gray">推荐文章</span> </div> <div class="cell"> <table cellpadding="0" cellspacing="0" border="0" width="100%"> <tbody> <tr> <td width="32" valign="top" align="center"> <img src="http://img2.jintiankansha.me/get?src=http://mmbiz.qpic.cn/sz_mmbiz_jpg/29eTOHmjsJ9bYgLPRbwymoe21OSBVDPubv22y9IJf1WmoqqURWL94n6qw59MabCxicQb1hwvibyqJLnmiaV6zHuSg/0?wx_fmt=jpeg" referrerpolicy="no-referrer" class="avatar" style="max-width: 32px; 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