Dear friends of Youthology,
Happy Chinese New Year!
It's been a tough start to the year 2020. We had some good news with the suspension of the US-China trade war, but just before the Chinese New Year, China and then many other countries were hit with the Coronavirus outbreak. Not only has it impacted travel, but Chinese society has been under self-quarantine for the last few weeks. The impact of the prolonged cessation of personal and corporate engagement has yet to be fully felt. Like many other medium-sized companies, we at Youthology are fighting hard to overcome the huge uncertainties in the economy at this time. Luckily, as the CEO of Youthology, I have received a great deal of support from our team, our clients, and industry partners. They have all helped me understand the context and we're co-creating solutions. I feel thankful and positive even in this time of hardship.
Yet the hardship is not just ours. Many companies share this challenge of survival. But even now, as Youthologists, we believe it's still important to see beyond the question of how to survive; we continue to review the question of why we exist and what true value should we be creating with the customers at this moment?
Therefore, we want to hear your voice. How do you feel? And what do you need? We have a proposal below on how we can help you. We look forward to hearing your feedback and suggestion!
Challenge 1: Coronavirus is causing huge market disruption. How can consumer brands not only survive but also thrive in such a turbulent time?
Youthology's Point of view:
The ability to understand consumer's wants and need is the fundamental value of any consumer brands. During such a troublesome time, brands need to be even more mindful and observant. If a brand can truly understand consumer's anxiety and needs by being caring and insightful, social and economic value will naturally be created.
Youthology's Solution:
Multi-network online research services.
We have been perfecting our online research methods since 2012, offering quick and reliable results.
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Online Ethnographic Research:
Since 2012, we have been improving our online ethnographic research methods for Product innovation, TA U&A, and Co-creation services. Research design, participant recruitment, and field research can ben conducted within just 3 days.
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Online Consumer Community:
Perfect for quick surveying and consumer soundbite collection. Maximum outreach of 70 thousand consumers, covering post-70s - post-00s age group and 1-4 tear cities in China.
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Online Expert Group:
A robust network of youth experts for online co-creation and discussion. Fast access to innovative youth group leaders, brand founders, and social influencers.
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Online Quantitative Research:
In partnership with leading data providers. Able to offer millions of high-quality data samples from the in-house database and multiple media channels within one week.
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Rapid Big Data Service:
In partnership with third party Big data platform. Able to provide Big data analysis with a human-centered approach; creating holistic TA and market profiles.
For further information please contact:
Sherry, [email protected]
15021383991（Same number for WeChat）
Challenge 2: Responding to the Coronavirus outbreak, the business plan for Quarter 1 and 2 have to be adjusted. But how can decisions be made swiftly and accurately?
Youthology’s Point of View:
History can teach us a great deal about risk reduction. Utilizing all possible trends and cross-category data, brands need to look deep and wide at the same time to respond swiftly.
Youthology‘s Solution:
Quick C
onsulting Services.
Youthologists has been busy at work during the Lunar New Year, collecting signals from the Chinese youth community. It is already obvious that like many previous major public events, this epidemic will cause long-lasting effects on Chinese youth's consumer mindset and behavior. For example, this epidemic gives Chinese youth the time and incentive to reflect on their daily consumer desire and needs. Their awareness of corporate social responsibility grew dramatically. How can brands gain the public's faith? What can be done to create and to spread social value?
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Communication Strategy/Product Testing:
Our Senior Strategist and large online community can offer a quick diagnosis of your strategy and products.
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Opportunity Exploration:
Quick discussion with our Senior Strategist to explore new opportunities from a consumer-centric approach.
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Quick Consulting Service:
Learn about emerging youth trends to refresh your understanding of Chinese youth consumers.
For further information please contact:
Sean，[email protected]
13262927297（Same number for WeChat）
Challenge 3: My budget has been severely affected, but how can I still afford cultural insights and trends analysis?
Youthology's Point of View:
Although adjustments have to be made quickly, they still need to be grounded in supporting evidence. Consumer insight is even more necessary during the market disruption.
Youthology's Solution:
Lowering the barrier to entry for
Youthology's foundational database.
We have decided to open up our 12 years of foundation research to help brands overcome this turbulent market. For the first time, Youthology will release our foundational research at a low cost (Tentatively 50K). We hope to provide easy access to solid supporting evidence, helping brands to make major business decisions.
1.Product Category Insight (Standard Product)
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Food and Beverages
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Entertainment (Movie, reality show, music, anime, video game)
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Cosmetic products
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Personal care products
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Fashion
2.Trend Tracking (Standard Product)
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2020 Youth Trend Online Series: Our Senior Strategist will provide a full online lecture on the newest culture trend report from Youthday 2020. Including 9 new large trends breaking down into 42 signals. This report, first released in Dec 2019, provides a systematic analysis of the evolution of Chinese youth consumers and corresponding business implications.
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Biweekly or monthly culture signal newsletter: Monthly update of 5-8 new trend signals from different youth culture communities. Quick insights of youth cultural movements to inspire business implications.
3.Cultural Mapping (Standard Product)
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Fan-entertainment area: Fans Culture, C-pop group culture
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ACGN area: ACGN culture, Hanfu (Chinese Costume)culture
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Sports area: Sports fans culture, Fan-sport culture
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Gaming area: E-Sport culture, E-Sport club culture
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Music area: EDM, VaporWave, Hip-Hop
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Fashion and Trendy area: Retro Fashion Culture, China hip culture, Designer toys culture, Street culture, Skateboard culture
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Others: Cyberpunk culture, Slash culture
*Continue to update. Special offer is only applicable during Coronavirus outbreak.
For further information please contact:
Chuan, [email protected]
13716102777（Same number for Wechat）
Challenge 4: The Coronavirus outbreak is a major test for businesses ' flexibility and adaptability. As the market becomes increasingly volatile and uncertain, many brands have already begun to search for adaptive solutions. But how to effectively reorganize available resources to create synergy?
Youthology's Point of View:
Collaboration is the key to overcome this highly volatile market. It is more important than ever to be open and collaborative.
Youthology Solution:
Youth Trend and Business Innovation Community.
For the past 12 years, Youthology has witnessed the growth of many innovative brands and leading youth organizations. Our years of field research have taught us one important lesson, trends are not created out of thin air. The success of any organization is based on capturing the right emerging trend, then delivering its value to the mass.
To fulfill our mission of Youth-Driven Change, we decided to launch an online "Youth Trend and Business Innovation Community". This community will serve as a networking platform for trend observers, creators, and business implication leaders. By creating this organized online platform, Youthology wishes to promote trend creation, observation, and promotion. Further details will be released soon.
In the end, we want to encourage all friends and partners of Youthology to support each other. During this time of huge uncertainties, Youthology is willing to offer our full support so that we shall overcome this rough time together. If you have any needs or questions, please do not hesitate to reach out to us.
