Asia Fruit Logistica ON’s content programme drew the limelight at the digital event, registering well over 15,000 views
Asiafruit Congress ON attracted more than 4,200 views
Asia Fruit Logistica ON’s high-quality content programme was a key attraction for visitors to the digital edition of Asia’s premier fresh produce trade show on 18-20 November 2020.
Asia Fruit Logistica ON recorded more than 15,000 visits across all sessions of the programme, according to event organiser Global Produce Events.
Asiafruit Congress ON, the digital edition of Asia’s premier fresh produce conference event, attracted more than 4,200 views alone, setting the scene for the trade show
Asiafruit Congress ON livestreamed on 17 November, kicking off with a look at how Asia’s fresh produce business has also been going digital this year.
The
keynote session
, which attracted the most views for the event, was opened by Kantar’s retail, sales and shopper practice lead for South-East Asia, Annabel Robertson, who shared her expert insights on the digitalisation of fresh food retail across Asia, and the evolution of digital routes to market during the pandemic.
The session also looked at how digitisation of the supply chain can deliver end-to-end transparency. In an interview with Fruitnet’s managing director Chris White, DiMuto chief executive Gary Loh explained how his company is using blockchain technology to solve many of the issues in today’s fresh produce supply chain.
Wageningen University’s head of plant sciences, Ernst van den Ende, set the scene for the second session of Asiafruit Congress ON, ‘
Green future: new production models
’, which explored innovations leading the way to a sustainable farming future. The session featured expert perspectives on vertical farming from Jan Doldersum of Rijk Zwaan and Signify’s Jarno Mooren, and on breeding apple and pear varieties for a warming climate from Gavin Ross of Plant & Food and Peter Landon-Lane of T&G Global.
Other sessions zoned in on the
impact of the Covid-19 pandemic on shopper behaviour in Asia
, and
on the fresh produce trade
across key markets in the region.
Visitors also took advantage of the extensive information opportunities on offer at Asia Fruit Logistica ON’s daily online hall forums running from 18-20 November.
Asiafruit Business Forum
Asiafruit Business Forum offered visitors practical advice and takeaway messages for managing their business with a three-track programme. Sessions on day one were themed around
‘The Supplier’
, day two turned the focus on ‘
The Consumer
’ while day three featured a special event from
Global Women Fresh
.
The
opening session
to Asiafruit Business Forum, which looked out how seed breeding specialist Syngenta is shaping the future of varietal development, attracted the most views. Ged Sippel, the company’s head of vegetables seeds for Japan, Taiwan, South Korea & Australasia, provided a fascinating insight into the process behind innovation in seed development.
“The value chain is ultimately what it’s all about, from an R&D perspective right through to getting consumer approval,” said Sippel. “All value chain members must benefit from each R&D outcome. We’re dedicated to not only looking at the ground level – the R&D level – but also what supports consumer interests and bringing those innovations forward.”
Smart Horticulture Asia
Smart Horticulture Asia focused on opportunities for high-tech horticulture, with day one focusing on
‘Vertical Farming’
, day two themed around
