Job Description
Understand the environmental context for a marketing challenge or opportunity including marketplace dynamics and competitive alternatives. Develop deep understanding of the target audience, whether B2B buyer, consumer or channel partner.
Including: needs, environment, rational and emotional mindset, attitudes, business and purchasing dynamics, channels of purchase, etc. Effectively communicate these insights to the integrated agency marketing team to inform marketing strategy and program design.
Market POVs
Strategic Recommendations
Positioning Author the “story” to be communicated via marketing: develops the messaging framework and key messages to motivate the desired behavior in a target audience.
Messaging frameworks
Target Personas
Creative Briefs and/or Content Briefs
General advocacy for the target throughout the strategic and creative development cycle Be an advocate and “truth-teller”: Help facilitate the creative, interactive and campaign development process by acting as a resource for internal teams and a conscience for the target audience. Manage primary and secondary research efforts related to the development of insights.
Primary research brief/RFP; vendor evaluation and overall project management including review/collaboration on screeners, questionnaires, reports, etc.
Secondary research collection, review and synthesis.
Please Note: The above description is a core responsibility description only and is not meant to be all inclusive. Job responsibilities are subject to change at any time.
Conclusions and recommendations based on research. Understand and champion program best practices within key segments, such as channel marketing, vertical marketing and relationship marketing in general. Collaborate with agency integrated marketing team to develop marketing strategy based on insights and best practices.
Program definition
Relationship marketing contact strategies
Program elements/tactics
Measurement/optimization strategy
Partner with account service to set the strategic direction and prioritize the investments for the account.
Strengthen the agency’s client relationships by earning the respect and trust of both internal and client teams.
Requirements
1、BA or BS
2、Minimum 8 years experience in a related marketing function (public relations, advertising, marketing).
3、Demonstrable capabilities in the areas of research, analysis, and messaging development.
4、Firm grasp of the marketing discipline in general and business-to-business marketing specifically.
5、Experience with B2B technology marketing, IT channel marketing, and ERP software marketing highly desired.
6、Solid understanding of technology and technology marketing.
7、Advanced business writing and oral communication skills.
