另外,有着这些职位的客户往往学历较高,有些人有MBA 的学历。所以,他们往往比较喜欢听比较“酸”的话。这些人开口闭口就是:value, global supply chain, private label, costs, partnership,bottom line等等。你可以这样说: We are one of the top 3 private label suppliers in the global market. Our producing capacity is more than 5,0000000000000units each week. Furthermore, you know, the knowledge and the know-how sometimes is more important than the machines and equipments. Fortunately, we have accumulated enough producing and management know-how from our long-term co-operation with XXXX company. I am sure we can help you to reduce your international sourcing costs, we can help you to increase your bottom line.
假如是零售商:How many stores does your company have?
假如是中间商:Do you distribute your goods only in your domestic market or in the whole Europe?Which country is your biggest market? (不能直接问谁是你最大的客户,这样太敏感了。)
技巧七
在广交会最后一两天的时候,你可以问:What do you think how about the trade show?Did you find everything which you need exactly?你问这种问题很容易从客户那里得到你们整个行业的情况,客户的观点对你是很有价值的。同时,你也可以间接问客户:你还有什么产品没找到,说不定你可以帮上客户的忙等等。假如,你刚好也有这种产品的话,客户也会把订单下给你。
技巧八
跟客户介绍时,不要总是说:Our quality is very good!展会上大家时间都不多,不要说一些客人没有办法衡量的话。另外,大公司的买家很多都受过专业的采购培训,他们内部有一套定量的评估体系。所以,最好用你本行业的定量术语来表达,假如本行业没有定量术语,就直接说,We have supplied our products for XXXXX company for 5 years, and XXXX company is quiet satisfied for our quality. So I believe we can meet or exceed your quality requirements. 这个XXXX公司最好是客户应该知道的,和客户差不多同类档次的,或者高一点点,不要高太多,否则会被客户误解。