袁小珊:
你怎么评价中国NGO的发展状况?
How would you evaluate development of Chinese NGO?
布莱恩·盖勒格:
中国的经济在增长,慈善事业也可以获得相应的发展,伴随着经济的发展,更多人开始说,中国经济向消费型经济转变。这意味着,人们口袋里有更多的闲钱,这是一个巨大的机遇。
Trade was going up in GDP and so forth in this countries. You could put philanthropy and the same thing, as economies grow and become more mature and you know, you hear a lot about the chinese economy moving to a consumption economy. Well, that means people are earning more disposable money. So that's the big opportunity.
接下来面临的挑战是完善法律和规则,政府正在开始做这件事,不能只让富人推动慈善事业,应该让更多的普通人也参与进来。所以必须让政府来推进法规、税收上的激励。然后逐渐培育出一种付出的文化,未来这些都会发生在中国,我几乎可以百分之百确定。
The challenge is developing laws and regulations which the government starting to do, you can't just have wealthy chinese driving philanthropy. You want average people also being involved in helping others. And so you have to have government, regulation and infrastructure tax incentive. And then a culture of giving, you know, starts to develop. But that's what I think is gonna happen in china. i'm almost one hundred percent sure of it.
布莱恩·盖勒格:
每在某些方面,商业上的知识对管理NGO来说是有意义的,比如在会计、商业企划、市场营销策略等方面,但商业和社会工作之间有着巨大的不同。
There are certain parts of what you do in managing an ngo where business practice makes sense, accounting, finance, business planning, marketing strategy in some regards. But there are huge differences.
当人们向NGO捐钱的时候,他们不会获得任何回报,所以在这个过程中,并不能形成一个完整的资本市场,这是一个情感的市场。
When people give an NGO money, they don't get anything in return. So there is no rational capital market for non profit business. It's an emotional market.
我们不能说要去最高效率地利用资本,去计算回报率等等,NGO不是这样运营的。相反,要通过情感的连接来运营NGO。你需要知道,人的精神是怎么与人的需求连接起来的,怎么样把资源送到社区、送到有需要的人的手中,当你在做这些事情的时候,资源要怎么跟进,最后才能达成目标。所以这不是一个非此即彼的问题,两个方面都是重要的。
It's not efficient utilisation of capital, and internal, you know, rate of return and so forth. You can't run it that way. You instead run it through emotional connection. and you know, how is the human spirit connected to human need and how do you take resource and connected to community and to people in need? And when you do that, then the resource follows. And you lift. So you it's a long way to say It's not one or the other. It's both.