With the gradual disappearance of the demographic dividend of mobile internet, the competition among head manufacturers is increasingly fierce, and the battle for stock will inevitably take place. Internet giants are digging deeply into other potential users, which reaches out to the sinking market. In addition, they are striving to find a new breakthrough in their respective tracks. This week, our team have prepared an analysis of mobile app market in 2019.
Growth in the number of mobile internet users is slowing down, with little hour dividends
: Growth in the number of mobile Internet users' devices dropped from 9.4% in the first quarter to 5.4% in the fourth quarter. In terms of the daily usage time per capita usage time, users spend 6.2 hours a day on the mobile Internet, an increase of 10.7% over the same period last year.
The traffic of social communication and search browser tends to be saturated, and the short video traffic dividends still exists
: Douyin and Pinduoduo with larger increase in traffic will reach the sinking market, expanding the new track of the mobile Internet. The traffic growth of APP in sub markets such as homework bang, Chelun and KEEP meet the needs of users in education, auto and physical fitness.
Older people with a lot of spare time have become the important people for Internet giants to compete
: With characteristics of rich entertainment and sociability, the Internet is easy to penetrate into them. The growth of short videos and e-commerce APPs represented by Douyin and Pinduoduo is particularly significant.
Tencent accounts for more than half of the traffic, but its share has dropped slightly
. Other companies such as Kuaishou and Pinduoduo are starting to grab the head traffic market: Tencent's own and participating app numbers occupy the first place among the giants, accounting for 58.6%. Alibaba's own and participating app traffic mainly relies on the e-commerce ecosystem of Taobao and Weibo. Baidu has increased its support for short videos. Bytedance still have a strong ability to absorb users such as Douyin and Toutiao.
Growth in the number of mobile Internet users' devices dropped from 9.4% in Q1 to 5.4% in Q4, and the growth of the overall user slowed down. In terms of the daily usage time per capita, users spend 6.2 hours a day on the mobile Internet, an increase of 10.7% over the same period last year.
The traffic of social communication and search browser tends to be saturated. Douyin and Pinduoduo with larger increase in traffic will reach the sinking market, expanding the new track of the mobile Internet. The traffic growth of APP in sub markets such as homework bang, Chelun and KEEP meet the needs of users in education, auto and physical fitness.
Among the mobile Internet users, the traffic of the youth under 24 years old and the elderly over 40 years old increased significantly. According to Shanhaijin's research, the proportion of users over 40 years old who use mobile phones to surf the Internet for more than 80% time has increased.
