电商线上市场主管
E-commerce Online Marketing
公司名称：家乐福（中国）管理咨询服务有限公司
发布日期：2017-05-10
工作地点：上海-普陀区
职位职能：市场企划专员
职位描述：
Responsibility
Through the analysis of market trend, competitors and the consumers’ behavior, assist E-commerce director to formulate the overall E-commerce online marketing strategy;
Responsible for enhancing brand reputation and awareness through various social media;
Closely work with internal departments to ensure the effective digital communication strategy and campaigns;
Responsible for various social media platforms, launch advertising campaigns to reach target;
Planning innovative, interesting and efficient social media activity for marketing campaigns to enhance brand awareness and sales volume;
Formulate SEM plan and manage key words. Optimize the key words through logic analysis to maximize the advertising conversion rate;
Ensure online plans are integrated with offline trade-marketing activities and work with the offline team to drive sales through a Multi-Channel strategy.
Analyze advertising effect and formulate paper work.
Requirement
At least 2 years' working experience in Multi-national Company or Foreign-owned enterprise is strongly preferred.
At least 2 years’working experience in marketing department. E-commerce working experience is strongly preferred.
Team work spirit and fluent in English (written/oral);
Familiar with front-end tools, digital media and social media;
Strong sense of responsibility and detail-oriented;
Own careful thinking, analysis ability and analyze data by various software or tools;
Effective time management and organizational skills;
Strong English writing, communication and presentation skills.
Intelligent, flexible, positive attitude, and can work under high pressure.
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