关于宜家电视广告“轻松庆祝每一天”的声明

宜家已经通过消费者反馈了解到大家对近期电视广告的反应。我们感谢大家对该广告的关注，并对该广告传递的错误印象表示诚挚道歉。

这则电视广告的初衷是鼓励人们轻松庆祝每一天，向大家展示如何将一个普通的客厅变成一个充满庆祝气氛的环境。

男女平等是宜家一贯倡导并与中国社会共同分享的文化和价值观。宜家鼓励和接纳不同的生活方式，这在宜家的产品设计和家居解决方案中也有充分的展示。

我们非常感谢消费者的真实反馈和对宜家的关爱，这对我们来说是一个宝贵财富同时也是一个很好的教训，宜家已经即刻采取行动并会持续改进我们的对外沟通。

Statement

IKEA is aware of the case through feedback from Chinese customers. We understand the concern caused by this TV advertisement and sincerely apologize for giving the wrong perception.

This TV ad tried to show how IKEA can help customers easily and affordably convert a typical living room into a place for celebration. The purpose was to encourage customers to celebrate moments in everyday life.

IKEA encourages people to live many different lifestyles, and this belief is reflected in our product design and home furnishing solutions. Gender equality is a fundamental part of the IKEA culture and values, which we share with everybody.