ONE of Indonesia’s newest brands of beer, Prost, traces its ancestry back to 1948 when Chandra Djojonegoro, a businessman, started selling a “health
tonic
”, known as Anggur Orang Tua, from the back of a bright-blue lorry at night markets in the coastal city of Semarang. A troupe of dancing dwarves would pull in the
punters
, while Djojonegoro peddled shots of what was, in essence, a fortified herbal wine to fishermen. It kept them warm during the chilly nights in the Java Sea.
Prost是印尼的最新啤酒品牌的之一,其源头可以追溯到1948年,在港口城市三宝垄的夜市上,一个名为Chandra Djojonegoro的商人在货车车斗里开始出售一种称为“Anggur Orang Tua”的“保健品”。一群跳舞的侏儒会拦住船夫们,让Djojonegoro将这些强化版草药酒兜售给渔夫们。这种酒得以让他们在爪哇海的寒夜里保持温暖。