Even though Westerners remain wary of ingesting tofu sausages, and are eating the same amounts of beef and pork, their diets have still changed significantly in recent decades. Data from the OECD, a Paris-based think-tank, show that since 1990 consumption of chicken per person has risen by 70% in rich countries.
How did chicken become a quintessential part of Western cuisine? One reason relates to health. In the 1980s doctors warned that eating too much saturated fat, found in red meat, could increase the risk of heart disease.
And now, though doctors worry less about saturated fat, new evidence suggests that eating red meat can lead to colon cancer. In contrast, chicken’s reputation as a clean meat has remained unscathed.