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维亚康姆阿根廷TELEFE电视台
打造全ARRI LED演播室
“我们的要求是品质、可靠性、新技术手段的灵活性，还有财务和环境方面的可持续性，ARRI LED满足所有这些要求。”
—— 古斯塔沃•卡波
维亚康姆/TELEFE技术/运营/财务高级副总裁
国际媒体集团维亚康姆（VIACOM）在阿根廷市场押下重金，将该国最主要的一家电视频道——公共广播电视台TELEFE收入旗下。TELEFE本身的硬件设施已经足够完善，但母公司维亚康姆依然希望让它再上一层楼，在位于布宜诺斯艾利斯省马丁内斯的电视台所在地，将TELEFE升级成为一个拥有11个演播室和一个全景工作空间的多媒体中心。
“TELEFE的规模正在扩张当中，新的广播和新闻大楼拥有一个面积600平米的演播室，”维亚康姆/TELEFE技术与运营财务高级副总裁古斯塔沃•卡波（Gustavo Capua）介绍说。卡波负责其中一个重大工程项目——将演播室从联邦首府原址迁往新大楼。正是在这个过程中，如何保证环境永续发展这个议题开始浮现，在设计新演播室时，类似灯光效能这些细节成为越来越需要重视的大事。
BVS是ARRI的集成服务商和经销伙伴，该公司的商务总监埃尔南•温尼克（Hernán Winnik）在这个计划中发挥了重要作用。他告诉我们：“TELEFE要迁往新的广播大楼，他们希望把整个演播室和编辑部门都集中到位于马丁内斯的同一个工作空间里。我们和这家公司有多年良好的合作关系，要执行这个项目，他们面临一个重要的挑战：搬迁新闻演播室之后，可能要把所有灯光设备全部更换成LED。”
TELEFE是阿根廷电视巨头之一。
“所有设计的目的都是为了节省能源，不仅仅是因为LED灯光的低能耗，还考虑到LED的低热损耗，把空调设备的电力消耗也降到最低，”卡波说。
有了这个清晰的目标，BVS非常清楚应该怎么做。“当TELEFE说他们在设计一个顶级的演播室，其中一个重要的因素是高品质的灯光的时候，我们的脑袋里立刻就想到了 ARRI LED，”温尼克说。
“我们这些在媒体圈工作多年的人对ARRI这个名字一点都不陌生，他们的品质标准是出了名的。根据流程，BVS向我们提供了采用ARRI LED打造新演播室所有必需的数据信息，”副总裁卡波说：“我们的要求是品质、可靠性、新技术手段的灵活性，还有财务和环境方面的可持续性，ARRI满足所有这些要求。”
“考虑到这种规模电视台的需要和要求，采用LED灯光是明确无误的选择。过去两年，阿根廷的演播室LED灯光应用发展蓬勃。因为这里的电力成本越来越高，LED的低功耗特性对用户吸引力非常大，纷纷从传统灯光转向LED，”ARRI在拉丁美洲的技术销售代表埃斯特班•乌曼纳（Esteban Umana）说：“除此之外，我们的灯光适应面广，节省成本和工作时间，所有这些优点都推动着LED在阿根廷的普及。”
光是升级这一间演播室就用到50套L7、40套L10和24套SkyPanel。
伟大的盟友
执行这样大规模的项目，客户、品牌、经销商三者之间的关系是根本性的保证，为了解决每一个细节问题，必须形成一个战略联盟。“最大的挑战是协调、促进三家公司的工作关系，但与此同时，一旦形成良好的互动关系，这种挑战也是我们的工作中最愉快、最有成就感的部分，”乌曼纳说。
“从提案的那一刻开始，我们BVS就向各方敞开了怀抱，有任何问题都可以来找我们，比如说规划和统计所需的LED灯光数量、制作效果图，还有计算使用LED灯能够比卤素灯给他们省下多少成本。借这次的迁址机会，TELEFE有机会获得一座全新的高技术演播室，我们很高兴能帮助他们达成这个目标，”BVS商务总监说。
虽然具体的安装调试工作是TELEFE台里的工程师和技术团队在执行，但BVS的协助和指导仍然关键。“BVS一直在帮助我们做最合理的决定，从这个项目一开始，他们就是我们团队的一员，”古斯塔沃•卡波强调说。
“TELEFE和供应商之间的关系对决策起到相当正面的作用，多年来，BVS为我们的产品提供的优秀技术支持和丰富经验，让消费者感觉非常安心，让他们知道自己的需求和期望会得到实现，”ARRI公司的乌曼纳说：“这个项目取得成功的最重要因素之一是透彻了解我们的产品技术，知道如何清楚明了地介绍给客户知道，还要能够解决任何问题。”
面积600平米的演播室是Telefe专为新闻节目打造的，配备最新的LED电视墙和LED灯光技术。
100% LED
“LED能耗比卤素灯大约低五倍，所以能源效率是LED灯光技术一个明显的优势。另外，LED灯光不像传统灯光那样剧烈发热，给空调系统节省大量能源。这一趋势是产品品质、功能性，还有视听产业的需求三者共同决定的，”温尼克分析说。
“整体的效率不只是能源效率，还有它的功能性为艺术家们提供的创作空间。这套系统用在四个日播新闻节目上，我们有办法让每一个的灯光效果都截然不同。只是利用RGB控制一项功能，我们就可以为不同的艺术需求创造出不同的光线氛围，根本不花什么时间，也不用重新布置灯光设备，”卡波补充说。
就是这个新闻演播室，BVS推荐的是ARRI的L7-C和L10-C LED螺纹透镜灯（它们的亮度分别等同于1000 W和2000 W的卤素灯），而用来替换老式柔光灯的是SkyPanel S60-C。“我们推荐的这几款灯功能都非常全面，支持DMX 512和RDM协议控制，灯光控制台和灯头之间能够通讯。”
ARRI灯光的所有设定都通过DMX控制。
关于这个选择，温尼克说：“经过对灯光市场一番令人精疲力尽的分析，各种品牌、各种型号数不胜数的试用、测量和推算，不管是光质水平还是数据传输控制能力，ARRI是唯一一个能够满足客户所有要求的品牌。投入使用后，他们对ARRI LED的表现非常满意。”
BVS推荐的产品，从品质到运行表现都让TELEFE十分满意，满意到让他们开始计划照搬到其它演播室。“这一类光源类型，给电力和空调系统带来的能源节省是看得到的，还有RGB+W这类LED才有的色彩技术，对其它演播室相当有用。另外，考虑到未来能源成本看涨，从直播节目到电视剧的拍摄，LED技术对电视产业的吸引力越来越大。”
为什么选择ARRI
ARRI拉丁美洲技术销售代表乌曼纳说：“通过数轮测试、演示和在棚内的复杂应用，客户深刻认识到为什么ARRI会成为全球灯光的标杆。接触所有其它的竞争产品之后，客户和用户都更喜欢ARRI。”
不是说工程完工就结束了，ARRI和自己的经销伙伴BVS必须确保客户TELEFE了解所有的设备和应用知识。“关于这套系统的灯光控制方式和通讯协议，我们给客户办了一场为期三天的现场培训班，大约有来自TELEFE的30位技术人员参与培训。我们还送给他们一整套备用零件，在遇到意外的时候就有办法当场处理，”乌曼纳补充说。
最后他总结道：“我们是如何为TELEFE服务的，我想当地的其它几家媒体机构应该都看在眼里了，等到他们需要改造或升级自己的演播室灯光时，一定会把我们的做法视为参照。”
了解更多关于ARRI LED的信息，请点击以下链接：
SkyPanel 4.0版固件带来强大的新控制功能
ARRI为《银翼杀手2049》布光
SkyPanel S360-C技术参数
L系列LED聚光灯
Viacom TELEFE launches all ARRI LED studio
Viacom installed a new studio for the Argentinian television channel TELEFE with 100% ARRI LED lights.
With the acquisition of the public broadcasting channel TELEFE, international media company VIACOM made a strong bet on the Argentinian market. The move gave them control of one of the country’s main television channels. Even though TELEFE already boasted strong infrastructure, the aim was to take the company to the next level by transforming it into a multimedia hub with 11 studios and a scenographic workshop at their current facilities located in Martínez, province of Buenos Aires.
“Viacom TELEFE is in a process of structural growth. The new broadcasting and news building contains a 600 square foot studio,” explains Gustavo Capua, SVP Finance, Technology and Operations Viacom / TELEFE who was in charge of one of the major projects - the studio’s relocation from the Federal Capital. It was at this juncture that environmental sustainability concepts began to come up while building out the studio’s features -- themes like efficient lighting became ever more relevant.
Hernán Winnik, commercial director at BVS, ARRI’s integrator and distributor, had a leading role in the initiative. He explains, “TELEFE was moving its news studios and wanted to concentrate the entire studio and editorial department in a new building in Martínez. We have had a relationship with the company for many years and this project arose from the possibility of accompanying them through one of the predominant challenges they faced: relocating their news studio and possibly outfitting it completely with LED lighting.”
TELEFE is one of the main television channels in Argentina.
“Everything was designed to conserve energy not only by utilizing LED lighting, but also by minimizing heat dissipation. This resulted in the lowest possible electrical consumption by air conditioning equipment," says Capua.
With this goal in mind, BVS knew exactly what to recommend. ”When TELEFE was considering the need for a state-of-the-art studio, with the main priority being the implementation of high quality light, we immediately thought of ARRI LED fixtures," affirms Winnik.
“Those of us who have been developing projects in this media for many years now have known ARRI for a long time. They are known for their high quality products. BVS approached us with all the necessary information for the new studio with ARRI as the standard,” adds the SVP Viacom / TELEFE. “The requirements were quality and reliability with the versatility afforded by new technologies, along with financial and environmental sustainability. ARRI fulfilled all these requirements.”
“It was clear that LED lighting was the answer to the needs and demands of a channel of this magnitude. LED lighting for studios in Argentina has been growing dramatically in the last two years. The cost of electricity in the country has increased in such a way that conversion from traditional fixtures to LED luminaires is much more attractive due to the technology’s inherently low energy consumption,” comments Esteban Umana, ARRI’s Latin American technical sales representative. “In addition, the versatility of our lights cuts costs and work time. All of these factors have helped popularize the use of LEDs in Argentina.”
The lighting upgrade for this particular studio included 50 L7's, 40 L10's, and 24 SkyPanels.
Great Allies
To undertake a project of this magnitude, the relationship between the client, the brand, and the distributor was fundamental. It had to be a strategic alliance where every detail would be addressed. “The biggest challenge in this endeavor was to develop and cultivate the working relationship between the three companies. But at the same time this challenge was the most pleasant and fruitful part of the job, once the relationships were formed,” says Umana.
"From the moment the project was proposed, we at BVS made ourselves available to the network to help with anything they needed, for example the design and outline of the quantity of LED lights that would be needed, the execution of demos, and the calculations of savings they would achieve when using LED lights instead of halogen lights. For TELEFE, it was the opportunity to launch a completely renewed broadcasting studio and we were present to help them achieve that goal,” says BVS’s commercial director.
Even though it was an in-house installation of the TELEFE engineering and installation team, BVS’s assistance and guidance was key. "They always helped us make the best decisions, they joined the project right from the beginning, they were part of the same team," remarks Gustavo Capua.
“I believe TELEFE’s relationship with the distributor impacted decisions in a very positive manner. Seeing the exceptional support and knowledge that BVS has of our products, over the years, makes customers feel comfortable and at ease. They know their needs and expectations will be met,” says ARRI’s Umana. "The most important factors for the success of this project included the technological understanding of our products, knowing how to communicate this to the client clearly, and resolving any and all questions.”
Telefe’s 600 square meter studio was built specifically for news broadcasts, with the latest technology, including LED panels and LED lighting.
