Keyword report - Available for both Sponsored Products and Headline Search Ads
This downloadable report provides insights into sales and performance metrics for keywords in all campaigns that received at least one impression.
Advertisers can use the Keywords report to see how well their keywords are performing over time, to help inform bid adjustments, and to expand the keyword target list when necessary.
Keyword report offers a custom date range of the last 60 days.
Advertised Product report – Available with Sponsored Products only
Provides insights into sales and performance metrics for advertised ASINs in all campaigns that received at least one impression.
Advertisers can use this report to see how their ads are performing over time and help determine strategy changes for future campaigns.
Advertised Product report offers a custom date range of the last 60 days.
Search term report - Available with Sponsored Products only
This report provides visibility into the actual search terms entered by customers searching on Amazon.com and resulting in at least one click.
Advertisers can use this report to identify high performing customer searches that can help increase campaign performance, and to create negative keywords for search terms not meeting their goals.
Search terms report offers a custom date range of the last 60 days.
Placement report - Available with Sponsored Products only
This report provides visibility into the performance of a campaign on TOP of search compared to all other placements.
Advertisers can use this report to get insights into their performance across different placement types, and identify Sponsored Products campaigns that could benefit from Bid+.
Placement report offers a custom date range of the last 60 days.
