# 01
The holiday is a chance for parents, aunts, uncles—even distant cousins—to press their young relatives to get married. Such nagging occurs in most countries. In conservative China, though, the pressure is intense.
Online searches for cuihun (urging someone to wed) peak every year at this time, according to data from Baidu, a search engine. Beleaguered 20- and 30-somethings are flooding social media with complaints. “I used to like the atmosphere at new year, but now I hate it more and more,” said one person on Weibo, a Twitter-like platform. “If you are not married, you’re urged to get married. If you are married, you’re urged to have children.”
# 02
There are several reasons behind this demographic crunch. Young people are better educated than previous generations and more likely to spend their 20s pursuing careers. This is especially true of women. Owning a car and a house is seen by many as a basic requirement for settling down—and many young people have neither. In cities, a grueling work culture leaves little time for marriage and kids. In rural areas, a hefty bride price can get in the way of a match.
# 03
Parents don’t care for such excuses. Some singles have come home to find that a string of blind dates has been set up for them. Others provide cuihun countermeasures. One netizen suggested telling parents that it is tough to find a partner worthy of them. An article published two years ago in Chongqing Daily, a local newspaper, advised feigning deafness or going on the attack by interrogating aunts and uncles about their own children’s marital status.