专栏名称: 三二一电商学院
国内首家跨境电商培训学院,专注跨境电商四大平台培训,提供最有价值的跨境电商行业资讯和跨境电商干货,努力打造跨境电商行业最专业、最开放的信息交流平台!
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时值8-9月旺季备战,你更应该看下这个!

三二一电商学院  · 公众号  ·  · 2017-08-31 09:01

正文

文章来源:深圳市亚易知识产权代理有限公司


每年的8-9月是跨境电商卖家备战年终旺季的选品时期,然而,似乎每年的8月-9月都会迎来一波亚马逊账号关闭潮,究其原因是平台为了提升年终购物旺季的整体产品质量以及买家体验而将不合规的账号进行关闭。对于部分亚马逊卖家来说,这是更像一段喜忧参半的日子,他们除了要烦恼备货之外,账号安全也是要担心的问题,特别是因知识产权侵权而导致账号被关也在这个时段内呈现爆发状态。


今年亚马逊品牌备案系统从1.0升级到2.0,强烈体现了平台对知识产权的重视。很多卖家,尤其是新手卖家,在选品方面 ,极为不谨慎,经常一款产品没有彻底核查是否侵权就匆匆上架了,这做法带来很大的隐患。


专利侵权和商标侵权,你懂它们么


1

专利和商标都是具有区域性的,只有在专利或商标所在国家或区域取得注册,才能享受相关法律保护优先权利。例如在欧盟取得专利,那在亚马逊欧盟站,你的产品销售就受到专利相关法律的保护,但不代表它在北美站和日本站就是受保护的;商标情况也是如此。

2


专利主要针对具体产品而言。例如欧美两国,较为常用的是发明专利和外观专利,在权重方面,发明优先外观,所以在选择产品运营时,这块细节的区分还是要注意的。


3


不论是商标还是专利,从申请到取得证书需要一定的审核时间。少则需要1-2个月,多的长达数年时间,所以提前布局的意识一定要有,特别是现在亚马逊就要大力开搞第四大市场,嘿嘿,你懂D!


4


商标是有品类限制的,商标如果是注册的3C消费电子类,如果对方是美妆类产品,那也是投诉不了的,记得千万不没搞明白就去投诉,到时被平台标记恶意投诉,那只能自己哭去了。


5


专利侵权和商标侵权目前在亚马逊上所受处罚极为严厉。已有案例,有卖家侵权,海外的品牌持有商委托律师跟亚马逊交涉后,侵权卖家账户就会被冻结,后续就是等着判决。但国内的这种应对意识不高,一但出现投诉情况就非常被动。 商标侵权一直是亚马逊雷区,也是牵动卖家心里隐隐作痛的神经。但是仍有不少卖家抱着侥幸心里走在法律的边缘,跟卖别人的品牌,甚至跟卖有专利保护的产品。 中国卖家对于商标保护意识极其薄弱,总认为有些心怀鬼胎的人在危言耸听。抱着即使侵权还有申诉机会,即使账号被关钱还可以收回来的心理,当真正被告上法庭,所有账户余额落入他人囊中才追悔莫及!



选品很重要,选择需谨慎



目前大家的品牌保护意识都慢慢增强,在运营和产品开发中一定要有预防侵权的意识,从选品阶段开始,就要考虑是否涉及到专利(发明,实用&外观等专利)和版权方面的侵权,而在发布产品阶段,也要避免把别人的品牌放到自己的Listing中去,如果能够对一个产品做一个较系统的分析评估,侵权的概率就会大大降低了。做有自己技术专利堡垒的产品,那侵权的可能性就更小了,远离了侵权,自可放心大卖!

产品上架前想做查询,咋弄,在此附上商标和专利查询网址供大家可以去做筛选!



商标查询网址 

美国:https://www.uspto.gov/ 

欧盟:https://oami.europa.eu/ohimportal/en/ 


专利查询网址 

美国:http://patft.uspto.gov/ 

欧盟发明专利查询 :http://ep.espacenet.com/numberSearch?locale=en_EP 

欧盟外观专利查询:http://oami.europa.eu/RCDOnline/RequestManager#




侵权申诉方法参考


人在江湖飘,那能不挨刀,万一侵权了,岂不是搞事情了,别慌!小编在这附上江湖救急锦囊一份,还请笑纳



申诉邮件的几大重点:

 1.第一时间下架侵权产品,并以纠正错误的态度调查整个店铺是否有类似产品,并表示将全部下架,未来将加大产品品牌/专利/真伪方面的检测,100%确定没有问题才会上架; 

2.联系邮件中亚马逊给出的投诉人,承认错误,并示意自己是无心之失,告知已经下架该产品,并承诺不再销售他们品牌的产品,抄送给亚马逊notice邮箱; 

3.资料上有进货发票和其他有效证明可以提交作为辅助,提供供应商的联系信息管网等证明有正规的进货渠道,将组建专人团队负责核查产品信息:外观/品牌/工厂资质等,保证不再犯错;


亚马逊侵权申诉邮件模板(仅供参考)



Dear sir/madam,

Thanks for your patience about our issue. We extremely apologize for the inconvenience to you.

We got to recognize that we made a mistake and may infringe the intellectual property rights of others. When we received your email about this issue we have created remove order of our FBA stock to prevent the similar complaint. Now we have send an email to [email protected] at June 15, 2017 plead them to withdraw the complaint and we have to make a commitment to them:

we will never sell this products again in the future and to our behavior made the most sincere words of apology, and we also Cc the email to Amazon, but we haven’t received any responded up until now. We will keep our eyes on this issue and I hope that we can find an amicable solution to this issue through the consultation process.

We take the following measures after we got your email:

1. Since we got the Warning Notice of Intellectual Property Rights Infringement about our ASIN: 侵权的ASIN码 may infringe the intellectual property rights of others, we have remove all the inventory stop selling at first time, now we have deleted this listing now and we no longer sell it again.

2. We have contact the rights owner for retracting the complaints and made the most sincere words of apology, but we haven’t received any responded up until now, we will closely watch the reply.

About this issue, we have taken the following steps to help us to resolve the issue and prevent similar complaints.

1. We have checked all the listing detail from title, image, description and bullet point to ensure have no information in misunderstanding. And we are firmly deleting all the listings that could show any signs of conflicts with intellectual property rights.

2. We have establish the professional handling team to take care of listing 100% match on description, images, bullet points, & search terms, etc. Never make more mistakes of the Product Design or Brand.

3. We have organized our own research department to make sure we can sell our own products with our own design & model instead of purchasing from our supplier, to prevent any possible infringement problems on Trademarks & Packages & Design.

4. All of the email or complaint answered and resolve under 24 hours. Provide a good after-sales service.

Hope you can give me a chance again. If there’s any other information you need, please feel free to contact us.

Yours sincerely, 店铺名 Appeal Service