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【读书】《全面回忆》:施瓦辛格的10条成功法则

狗熊有话说  · 公众号  ·  · 2018-09-17 07:30

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  • 原书名: Total Recall: My Unbelievably True Life Story

  • 阅读介质: Audible

  • 本书作者: Arnold Schwarzenegger

  • 出版社: Simon & Schuster

  • 出版时间: October 1st 2012

  • ISBN: 9781451662436

  • 阅读时间: 2018-8

  • 狗熊评分: 10/10


狗熊简评

奥地利的穷小子,身无分文来到美国,没有任何背景,凭着自己的天赋与努力,成为了世界健美先生、好莱坞一线男星、美国最富裕州的州长。阿诺·施瓦辛格的人生比电影还要传奇!他是怎么做到的?在施瓦辛格的自传《全面回忆》里,他揭示了自己的成功法则。

摘记

他在37岁的时候结的婚,当时老婆 Mary 30岁。结婚前他已经在健美领域达到了职业成就的最高峰,获得了多次奥林匹亚先生世界级冠军,然后开始进军影视行业,目的是为了赚更多的钱。他的目标从一开始就很明确,不是那种只是做纯肌肉动作的类型明星,而是要像克林特·伊斯特伍德那样,成为从某个类型天里慢慢晋身好莱坞一线男星,赚上千万美元的片酬。

来美国是为了赚钱,当他发现作为健美冠军其实并没有多少直接的收入时,他开始写健身课程和书,然后做邮寄商品生意,还和基友合伙开了个建筑公司(就两个人)接活儿干。他和他的搭档弗兰克一起组队,做翻新花园等活儿。在谈价格时弗兰克唱白脸,他唱红脸,这样的话,生意进展会很顺利。为了给自己的生意推广,他到处去演讲走穴,抛头露面。他最喜欢的事情是能够在某个活动里,尽量多地认识新的朋友,因为这会带来新的机会。在结婚时,他已经接到了《铁血战士》和《勇闯龙潭》的主角角色,片酬都是百万级别,那时他37岁和我同岁……(哭……)

施瓦辛格的投资理念很有意思。第一,他的投资模式很简单:投1美元的目标是变成2美元。那种很稳定的,每年 10% 的回报,他不感兴趣。第二,他认为比起赚钱,更重要的是投资,并留住钱。他见过很多好莱坞的大腕连经纪人都开劳斯莱斯(对,说的就是泰森),但穷的时候什么都没了。他喜欢每花一笔钱都会当作投资来进行思考(这也是我要学习的思维模式)。第三,他不会把资产转移到国外为了避税,而是很自豪地上税。

在成为一线男星后,他买波音747作为投资,花了几千万。一开始人家不卖给他,觉得这是个好莱坞土豪SB,但和CEO见面聊过后,他向对方讲述了自己的商业计划:投资飞机并赚取租赁与使用费,和买套公寓再出租的商业模式一样,人家就同意了。最终他通过银行贷款买了架1亿美金的飞机,并成为好莱坞男星们聚会的话题终结者(哈里森福特他们说起自己的湾流私人飞机时,他说噢,我买了架747,然后大家就不说话了……)

自传里施瓦辛格竞选州长的那一段太搞了。他准备好竞选的步骤之后才和家里老婆,肯尼迪家族的女儿玛丽摊牌,原本以为玛丽是会支持他“为人民服务”的政治主张的,没想到玛丽一听就暴走。原来当年玛丽找他的时候,就是考虑自己一直在政治家族中长大,想要找一个离政治远远的男人,还有什么人会比一个来自奥地利一身肌肉只想赚钱的小伙子更远离政治的呢?结果20多年后,施瓦辛格居然要竞选州长!玛丽就抓狂了……老婆不同意施瓦辛格就决定不参加竞选,但其他人都力推他,包括岳父岳母。最终老婆也有点动摇,但又不想强迫自己,就让他自己决定。某天晚上施瓦辛格要去参加一个电视节目,肯定要谈到竞选话题,他就问老婆你觉得呢?玛丽给他写了两段电视上可以用的台词,一段是参选,另一段是不参选,让他自己决定。结果他在节目开始前才确定,要参加州长竞选。这也是第一个不是在正式会议而是在晚间电视节目上公布竞选消息的州长,引起了轰动。

这也是我目前听过最长的一部英文有声书,一共44小时。从此成为传记爱好者。我曾经觉得英文有声书只适合听虚构类的小说,但现在不这么觉得了。非虚构类书籍,也非常适合使用有声书的形式进行阅读。

He broke into the stadium to work out in a snow night!

Tank driver. And went to Germany for his body building career.

Arnold went to us finally. And learning English at stage with a charming Mr Universe. Then he found body building is not a career can earn alot of money.

He was training for Mr. Olympia, and practiced his English too.

He won Mr Olympia and introduced his business: mail orders and construction company.

He loved selling, and his brother and father died in the next two years after he arrived America.

Bought his first apartment as an investment, and also lived in it.

He tried to focus on his new career: acting. Met a lot of people, and his business kept going, so he didn't need to play the role he hate.

No matter what I did, I need to sell it. Early out of bed, early to rise. Work like hell, and advertise.

Almost died during the shooting of True Lies. Horse flipped him down on a roof of a building.

“I care more about invest than making money.” How he be a family guy who teaches his kids to turn off lights every night.

Bought a Boeing 747 with $100M and invest on Planet Hollywood.

Did a heart surgery to replace his vow.

When facing a hard specific question, ask them back:"Let me show you a vision of xxx."

The great leaders are always talking things bigger than themselves. The more I know about the world, the more I agree.

Intro

Born in the small city of Thal, Austria, in 1947, Arnold Schwarzenegger moved to Los Angeles at the age of twenty-one. Within ten years, he was a millionaire businessman. After twenty years, he was the world’s biggest movie star. In 2003, he was elected governor of California and a household name around the world.

Chronicling his embodiment of the American Dream, Total Recall covers Schwarzenegger’s high-stakes journey to the United States, from creating the international bodybuilding industry out of the sands of Venice Beach, to breathing life into cinema’s most iconic characters, and becoming one of the leading political figures of our time. Proud of his accomplishments and honest about his regrets, Schwarzenegger spares nothing in sharing his amazing story.

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