1. Develop digital entertainment marketing campaigns under Yili master brand strategy and promotion plan. Lead digital creative agencies. Integrate entertainment resources to enhance Yili’s master brand core positioning and communication concepts.
协助伊利母品牌品牌策略及推广计划进行数字娱乐营销，领导数字广告代理公司，将伊利母品牌的品牌核心定位及传播概念结合娱乐资源进行数字和社会化的深化及放大
2.Create weibo/wechat daily push content and maintain a consistent strategy. Build entertaining, interactive communication with consumers for long-term brand building.
打造伊利双微平台长期日常内容和传播主线，积极与消费者进行娱乐化、互动化的长期品牌建设沟通
3.Understand latest digital marketing trends; develop an innovation marketing model in the process of integration.
了解数字营销行业最新趋势，在整合过程中，开发创新营销模式
4.Build a marketing team with high commitment and professional expertise.
建设拥有高度专业素养的市场营销团队
Job Requirement
1. Over 6 years of FMCG brand management related experience in multi-national companies.
具有外资快消品公司品牌管理相关工作6年经验以上
2.Rich experience in leading brand positioning independently, brand planning proposal creation and brand publicity.
具有独立领导品牌定位，品牌策划案制定，品牌宣传经验
3.Rich experience in brand building and marketing leveraging entertainment resources.
有丰富结合娱乐资源进行品牌建设和营销的经验
4.Rich experience in harnessing digital marketing and social marketing for brand building.
具有丰富的数字营销和社会化营销进行品牌建设经验
5.Experience in people management and team leading; capability of developing and leading a team, and reinforcing teamwork.
有过领导团队经验，具有领导和开发团队专业能力，建设团队凝聚力的能力
6.Innovative, passionate, proactive.
创新、有激情，积极主动
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