Browsing
videos on TikTok or YouTube can be a
hit-and-miss
affair, with gems
lurking
amid
mediocre
efforts. But researchers have found that switching to another video, or skipping forwards and backwards in the same one, actually makes people more bored. Writing in the Journal of Experimental Psychology: General, Tam and colleagues report how they
carried out
seven experiments involving a total of more than 1,200 participants. The first, involving 140 participants, revealed that people tended to switch between videos more when they rated the content more boring, while the second – an online survey involving 231 participants – suggested people thought having the option to skip through a video or switch to another would make viewing a video less boring.