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全新的旗舰店 | 蔚来中心:圆形布局,极简立面—— 合肥新桥产业园

搜建筑  · 公众号  ·  · 2024-05-22 11:49

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蔚来中心 | 合肥新桥产业园

SHL

SHL于2017年在杭州西子湖畔与蔚来汽车结缘,SHL成功打造了几家蔚来之家(蔚来旗舰店),包括蔚来在奥斯陆的国际扩张,随后是上海太古汇、柏林、杜塞尔多夫和慕尼黑。SHL再次与蔚来汽车合作,打造全新里程碑式的旗舰店——蔚来之家|合肥新桥工业园。一个新的圆形展馆将“前台”的客户体验与“后台”的制造过程融合在一起,为蔚来的用户和商业伙伴提供了一个身临其境的洞察蔚来的生活方式和先进的制造能力。

Since establishing a partnership with China’s leading premium EV automaker NIO by the scenic West Lake, a UNESCO World Heritage site, in 2017, SHL has successfully shaped several NIO Houses (NIO’s flagship store), including NIO's international expansion in Oslo, followed by Shanghai HKRI Taikoo Hui, Berlin, Düsseldorf and Munich. SHL has yet again partnered with NIO to create a new milestone flagship, the NIO House | Hefei Xinqiao Industrial Park. A new circular pavilion merges the 'front stage' customer experience with the 'backstage' manufacturing process, providing NIO users and business partners with an immersive insight into the NIO way of life and its advanced manufacturing prowess.

蔚来中心 | 合肥新桥产业园(以下简称为“合肥新桥牛屋”)坐落于蔚来第二先进制造基地内,是园区内的点睛之笔。作为蔚来汽车全球布局中首座从建筑到室内一体化呈现品牌理念的蔚来中心、第一座“零碳”蔚来中心、同时还是迄今为止面积最大的蔚来中心,该建筑为用户们提供独一无二的全方位探索体验:走入其中,不仅能够近距离观赏汽车、试驾与提取新车,还能享受聚会的乐趣,并且有机会现场观摩生产车间的先进制造流程。

NIO House | Hefei Xinqiao Industrial Park, nestled within NIO's Second Advanced Manufacturing Base, serves as the campus' crown jewel. It's the first in NIO's worldwide network to embody the company's ethos in both its architecture and interior design, the first carbon-zero NIO House, and the largest to date. This flagship offers a distinct, holistic experience - visitors can intimately engage with vehicles through close-up views, test drives, and new car pickups, while also indulging in the joys of socializing and shopping. Furthermore, they are afforded a rare glimpse into the sophisticated manufacturing processes via a bridge to the production workshop.

Blue Sky Coming。合肥新桥牛屋的建筑和室内设计体现了蔚来践行“Blue Sky Coming”承诺的决心。整座建筑按照LEED金级和WELL铂金级健康和可持续性标准打造。其屋顶安装光伏阵列的发电量足以满足其自身运营的电力需求,实现了真正意义的“碳中和”。90%以上的金属使用了不锈钢代替铝材,大幅度降低建筑的隐含碳;这座圆形建筑内部,低碳环保理念体现在每一处细节,如核心筒墙采用了100%可生物降解的软木板材料。

Blue Sky Coming. NIO House | Hefei Xinqiao Industrial Park demonstrates NIO's 'Blue Sky Coming' initiative through its architecture and interiors. Constructed to LEED Gold and WELL Platinum standards, it reflects NIO’s dedication to health and sustainability. The building operates on a self-sufficient, carbon-neutral model, thanks to a rooftop solar array, that includes nearby factory roofs and parking structures. It boasts a reduced carbon footprint by utilizing over 90% stainless steel instead of aluminum. The interiors further apply green principles such as core walls clad in 100% biodegradable cork.

解构与重建。该建筑位于机场附近,位于新公园的主要入口,新公园是一个11.3平方公里的工业园区,专门用于智能电动汽车生产,由SHL的母公司Perkins&Will总体规划。其独特的圆形开放设计使其与邻近的矩形工厂区分开来,但其规模确保了与邻近建筑的和谐融合。空间以建筑语言巧妙解构蔚来标志性的logo,将整车流线型的轮廓融入设计肌理,展现蔚来所倡导的精致生活方式。

Deconstruction and Reconstruction. The building is situated near the airport, at the primary entry to Neo Park, an 11.3 square kilometer industry park specifically for smart electric vehicle production master-planned by SHL’s parent company Perkins&Will. Its distinctive circular, open design distinguishes it from the neighboring rectangular factories, yet its scale ensures a harmonious blend with the adjacent architecture. The space artfully deconstructs NIO's iconic logo with architectural language, weaving the vehicle's streamlined contours into the fabric of the design, thus showcasing the sophisticated lifestyle that NIO advocates.

纯净的本质。受到蔚来汽车内饰的启发,室内空间是干净利落的线条与不同材质的交融,营造出一种多元而纯净的温暖感。大面积的水磨石和木饰面,从肌理上延续了蔚来中心的基因。亲生物的设计原则在大量绿植与充沛自然光的组合中体现,空间更为鲜活,更加具有生命力。简洁而纯粹的立面形态,与蔚来汽车的设计理念一脉相承,进一步凸显蔚来的品牌特性。玻璃与不锈钢组成的双层表皮的透明立面将室内和室外空间联系起来,无论人们站在哪里,都能够体验到建筑面向室外的开放与轻盈。

The Essence of Purity. Drawing inspiration from NIO's car interiors, the interior combines clean, sharp lines with a variety of materials to cultivate a warm atmosphere that is intricate yet pure. Expansive terrazzo and wooden finishes continue the NIO Houses' identity in their texture. Biophilic design principles come to life amidst lush greenery and abundant natural light, endowing the space with an energetic and dynamic vibe. The building's neat appearance resonates with NIO’s philosophy, further accentuating the brand's identity. A double-layered skin of glass and stainless steel creates a transparent facade that seamlessly merges indoor and outdoor spaces, allowing people to experience the building's openness and lightness throughout.

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项目信息

项目名称:蔚来中心 | 合肥新桥产业园

业主:NIO蔚来

规模:约4000平方米

开始时间:2021年1月

竣工时间:2023年8月

功能:用户中心、交付中心、展示中心

服务范围:建筑设计、室内设计

可持续:中国绿建三星、LEED金级、WELL铂金级

主创建筑师:Chris Hardie

项目负责人:Zhigang Huang

建筑设计团队:Chris Hardie, Zhigang Huang, Mai Zhang, Thomas Saerkjaer, Sebastian Correa, Xiao Sun, Kejin Kuang, Barteck Winnicki, Shuo Jiang, Bozhena Hoida, Qi Zhao

室内设计团队:Chris Hardie, Zhigang Huang, Xiaorong Cai, Fangzhou Zhu, Ru Jia, Kejin Kuang, Yuqian Lu

合作方:

建筑设计:中国汽车工业工程有限公司

室内设计:上海颐景建筑设计有限公司

LEED可持续发展顾问:必维集团

WELL国际健康建筑顾问:世邦魏理仕

灯光顾问:黎欧思照明设计

立面顾问:上海熙玛工程顾问有限公司

施工方:安徽水安建设集团股份有限公司、上海信鸿实业(集团)有限公司

图片:©SHL、©田方方、©存在建筑、©NIO

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