ABOUT THE JOB
My responsibility is to increase traffic to our stores in order to gain sales growth. I encourage new customers to shop with us and existing customers to shop more frequently, thereby converting them into loyal, long-term customers. I do this by understanding my Primary Market Area (PMA) and using use this knowledge, together with the national marketing/media strategy to develop a store marketing action and Catalogue distribution plan. This brings the IKEA offer to my local market in ways that will establish IKEA as the leader in life at home and to be the first choice for home furnishings in all core areas of the home. I do this through my passion and understanding of peoples’ life at home, the IKEA Concept and IKEA culture. I use this knowledge to communicate our unique point of difference to the many people: customers, co-workers and consumers.
YOUR PROFILE
Your knowledge, skills and experience include:
Experience of taking commercial decisions based on local market information
Experience of working in a customer-focused service industry
Experience of setting and implementing action plans, setting budgets and following up goals
Interest in home furnishing as well as a curiosity about people’s life at home
Interest in what is happening in the local market, and an ability to quickly develop knowledge of the local market and business conditions
Ability to engage a receiver by creating a passion for your plans
Ability to set expectations and provide clear direction
Proven ability to understand cause and effect of decisions
Experience of adapting to different styles of working to get the best out of others (situational leadership)
Ability to prioritise and organise own work in order to make the most efficient use of time available
Understand profit and loss and how to affect its result through their actions
Ability to read and understand written English and speak basic English
A considered decision-maker
Self-reliant and motivated with proven ability to work as part of a team as well as independently
Good analytical and numerical skills
Computer literate
Compelling communicator both verbally and in writing
Ability to communicate confidently and clearly in English
Problem-solving experience
Managing and Leading People
My responsibility is to develop the trust and respect of the people I work with in order to achieve my agreed goals. I do this through the IKEA values and by sharing my knowledge of the IKEA organisation, the importance of strengthening IKEA and our connection with the everyday lives of the many people. I enjoy taking responsibility. People want to work with me because I challenge and encourage them to help them reach their full potential. I give constructive feedback to colleagues and encourage them to learn from our experiences and to capitalise on past successes.
Driving Business
Becoming leaders in life at home will create growth and lead to the realisation of our vision. I know my market and my consumers and work to effectively connect our offer to my consumers. I use this knowledge together with my understanding of how my actions affect my business to drive the plans I make and the decisions I take. I also use this to communicate our offer, creating a desire for the many people to visit us and become our customers. This makes a positive contribution to our profitability and long-term growth. I actively encourage my colleagues to do the same by talking things through with them and listening to their ideas. Through my own example, I encourage working in a simple, lean and cost-effective way.
Leading and Implementing Change
I embrace and successfully use the IKEA direction and objectives to change and develop what we do in order to contribute to sustained growth. I look for opportunities to make improvements in the way we work and encourage my colleagues to do the same. I stay objective when change is necessary, I anticipate the impact of that change and remain confident, looking for positive advantages. I look through the eyes of those the change affects to sell the benefits and overcome resistance to ensure the change happens and is maintained according to the agreed goals.
Strategic Planning
I make long-term plans that are aligned with the IKEA direction and objectives and take into account trends related to the everyday lives of consumers in my PMA. My short-term action plans are more detailed and are designed to support the overall long-term plans. I do this using all available resources and clearly communicating my expectations. These plans are flexible to allow for change while still achieving the overall goals. I evaluate the results and use the learning to influence future plans.
Influencing and Communicating Effectively
I am clear on my business needs and the needs of consumers. I communicate these in a clear and structured way, looking at things from the other person’s perspective in order to gain their trust and active support. I listen to the views of others and I am open to altering my perspective to benefit our customers and our business. I monitor progress against what has been agreed to ensure I have been clearly understood.
Defining Goals and Delivering Results
I set and agree goals that challenge me in order to strengthen IKEA while meeting or exceeding consumer expectations and our agreed business goals. I request support from my colleagues, other functions and my manager so that I can deliver better business results and offer similar support to my team. I achieve my goals through continuous evaluation and regular follow-up. I encourage learning from our experiences to influence future plans.
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