融创旗下的乐融致新发布新款超级电视,望重回互联网电视第一梯队,分羹低端市场。5月7日,乐融Letv品牌发布会在北京举办,原来乐视旗下的Letv超级电视正式将中文品牌升级为“乐融”,发布新品超5电视。
Lerong Zhixin, a smart-TV manufacturer, unveiled two new models Tuesday, marking a comeback after a business interruption since 2016, amid the debt woes of its former controlling shareholder.
Lerong Zhixin, formerly known as Leshi Zhixin, was the main revenue source of debt-ridden Leshi Internet Information & Technology, the Shenzhen-listed arm of the once high-flying conglomerate founded by fugitive businessman Jia Yueting.
Last year, Leshi sold the controlling stake in Leshi Zhixin to property developer Sunac China Holdings to ease its capital crunch.
Leshi Zhixin was subsequently renamed Lerong Zhixin to distance itself from the troubled parent company.
At the Tuesday event, Lerong Zhixin unveiled its new Lerong brand.
Liu Shuqing, chairman and CEO of Lerong Zhixin, said the company is stepping out of the shadow of Leshi with financial support from Sunac and other shareholders.
Liu said the company aims to sell 1 million to 2 million TV sets this year to revive its market presence.