你有没有想过，为什么麦当劳和肯德基的标志上都使用了大片红色？热情洋溢的红色让人感到温暖，而且很醒目，但那并不是快餐店标志爱用红色的主要原因。红色究竟隐藏着什么奥妙呢？
McDonald's, Burger King, Jack in the Box... These fast food companies have something in common. Can you spot it?
麦当劳、汉堡王、玩偶匣汉堡店……这些快餐公司有一个共同点，你注意到了吗？
Well, besides all being fast food chains... They're all red. And it's not a coincidence. Color is one of the many tactics companies use to connect with customers. And if swearing off fast food wasn't hard enough, those colorful red logos might make it even harder to ignore.
除了都是快餐连锁店之外，它们的标志都是大红色。这可不是巧合。颜色是企业用来和消费者建立联系的多种策略之一。如果说，戒掉快餐很难，那么想要忽略这些鲜艳的红色标志就更难了。
Fast food companies all use the color red heavily in their logos, why? The answer goes back thousands of years.
快餐公司都喜欢在标志上使用大面积的红色，为什么呢？答案要追溯到几千年前了。
The average human can see ten million colors, but red is special. Turns out, it's one of the first colors our ancient ancestors thought important enough to name. Back before alphabets and writing, early human languages were surprisingly... uncolorful. There were words for "black" and "white' and "red" but not much else. In fact, blue didn't show up until thousands of years later in 200 A.D.
普通人能看见1000万种颜色，但红色是很特别的。原来，祖先们命名的第一批重要颜色中就有红色。在字母和书写出现之前，早期人类语言“色彩单调”得让人惊诧。表示颜色的词只有“黑”、“白”和“红”。事实上，直到几千年后，在公元200年才出现了表示“蓝”的词汇。
As a result, we have a deeper connection to red than any other color on the spectrum and we react to it in certain ways that actually play to fast food companies' advantage. For starters, researchers have found that red can evoke a sense of urgency. On top of that, it also has an innate ability to whet our appetites. And when you pair those two together you've got the perfect recipe to attract hungry customers who want food, fast.
因此，相较于其他颜色，人类和红色有着更深层的联系，而我们对红色的反应恰好能够被快餐公司利用。研究人员发现，红色会引起紧迫感。除此之外，红色还会刺激食欲。两者的结合完美吸引了快餐公司的理想客户——饥肠辘辘、希望迅速得到食物的顾客。
