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Fidget spinner trend spawns new industrial supply chain

CHINADAILY  · 公众号  · 时评  · 2017-06-16 17:27

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Fidget spinner, a new spinning-top toy, has gained popularity and created an industrial chain within 3 months in China, Chengdu Business Daily reported on Wednesday.



The toy is supposed to calm nerves, relieve stress and improve concentration, and a whole production and sales chain has formed in cities of Guangzhou, Shenzhen in Guangdong province and Yiwu in Zhejiang province in three months. 


The toy is sold not only via e-commerce platforms such as Taobao and JD.com but also brick-and-mortar shops, according to the report.


Nicola Sturgeon, Scotland's first minister and leader of the Scottish National Party, holds fidget spinner at an election campaign event in Edinburgh, Scotland, on June 1, 2017. [Photo/VCG]


Do you know how to play the toy? Watch the video below to learn some basic tricks!



A manager surnamed Wang said fidget spinners became popular in China in March and now each day more than 1,000 spinners are sold. Wang works with Shenzhen Yike Technology and Shenzhen Sheng Hui Xin Hardware Products companies.


The price of the toy ranges from several yuan to thousands of yuan but most of them are between 25 yuan ($3.68) to 58 yuan. Some gold, platinum and silver ones can go as high as 10,000 yuan, according to the report.



Fidget spinner craze first sprang up on the internet, where schoolchildren uploaded videos and pictures on YouTube and Instagram. The fad generated an incentive for many foreign toy companies scrambling to import spinners from Chinese factories. 


So far, Chinese manufactured fidget spinners have already accounted for around two-thirds of the output for industry leaders such as Hasbro.



However, an opposite trend is also on the rise in many US and European schools. Some have already banned it since there were too many spinners going off during classes and the buzzing sound might easily cause distraction. This has sparked an intense debate, according to a report by Catherine Triomphe on US education toys trend.