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ZAD建筑空间设计 俎彦春|用产品和边界构筑品牌空间特质

设计诗designer  · 公众号  · 建筑设计  · 2025-01-01 08:18

主要观点总结

该文章介绍了ZAD STUDIO建筑空间设计工作室,其致力于为客户提供国际水准的建筑、室内、景观、创意和产品设计服务。文章还提到了房地产规模下滑和建材行业增压背景下,美及物料社Maagic应运而生,以艺术个性美学为定位,满足个性客群、设计师和个性项目的选品需求。同时,通过介绍美及物料社的产品和品牌理念,以及其与知名品牌的合作,展示了其高品质和艺术性的产品。最后,文章提到了该设计工作室正在设计并即将完工的一个项目——美及物料社Maagic材料馆,介绍了项目的地点、面积、设计师和团队等信息。

关键观点总结

关键观点1: ZAD STUDIO建筑空间设计工作室的服务和目标

ZAD STUDIO致力于提供多元化的设计服务,包括建筑、室内、景观、创意和产品设计。其设计理念是追求全球化观念和多元设计因素结合,以项目因素研究作为设计的一种有效工具。

关键观点2: 美及物料社Maagic的背景和定位

在房地产规模下滑和建材行业增压的背景下,美及物料社以艺术个性美学为定位,旨在满足个性客群、设计师和个性项目的选品需求。

关键观点3: 美及物料社的产品和品牌理念

美及物料社的产品以品质、个性与艺术为核心,与众多国际知名品牌合作,如佛山的贝拉维塔Bellavita、意大利的Mutina等。其品牌理念强调质感、肌理和色彩的多样性,追求自然与艺术的完美融合。

关键观点4: 美及物料社Maagic材料馆项目概况

该设计工作室正在设计和实施美及物料社Maagic材料馆项目,该项目位于太原小店区居然之家春天店国际馆,面积为120平方米,预计将于2024年5月完工。项目团队包括设计师俎彦春和其他成员,如程万里、程枭峰等。


正文

ZAD STUDIO建筑空间设计

ZAD STUDIO工作室是2018年底成立的一个多元化设计工作室,且持续蓄力建筑和室内空间研究,以求成长为一个具有独特设计语言的专业设计机构,一直努力以全球化的观念结合多元的设计因素去挑战新的设计项目,为客户提供国际水准的建筑、室内、景观、创意和产品设计服务。我们始终认为项目因素研究是设计的一种有效工具,因为每个项目都具备有其特有的背景,所有的条件和因素决定或影响着项目的思考方法和设计方向,最后指向项目本身的客观呈现。所以我们奉行的设计理念是yes is ok,合理即好。

ZAD STUDIO is a diversified design studio established at the end of 2018, and continues to study architecture and interior space in order to grow into a professional design agency with a unique design language. It has been striving to challenge new design projects with the concept of globalization and multiple design factors, and to provide customers with international-level architectural, indoor, landscape, creative and product design services. We always think that the study of project factors is an effective tool for design, because each project has its own unique background, and all the conditions and factors determine or influence the thinking method and design direction of the project, and finally point to the objective presentation of the project itself. Therefore, the design concept we pursue is yes is ok, and rationality is good.



起点
房地产规模持续下滑,建材行业逐渐增压,然而客群审美消费不断提升,设计诉求不断多元,追求产品品质、个性、艺术、性价比等因素也日渐丰富,在此背景下,美及物料社Maagic应运而生,以艺术个性美学为定位特质,集合国际国内的个性品牌及产品,以更多元的产品选择和物料灵感激发,满足当下个性客群,设计师,个性项目的选品需求,同时为服务项目提供超预期的落地效果和施工工艺,承载公司未来保持市场竞争优势的使命,助力更多的客户实现优美、个性、品质的生活空间和商业空间。
The scale of real estate continues to decline, the building materials industry is gradually pressurized, but the aesthetic consumption of customers continues to increase, the design demands continue to be diversified, the pursuit of product quality, personality, art, cost performance and other factors are also increasingly rich, under this background, the beauty and material agency Maagic came into being, with artistic personality aesthetics as the positioning characteristics, a collection of international and domestic personality brands and products. With more product choices and material inspiration, to meet the current personalized customer groups, designers, personalized project selection needs, while providing service projects with more than expected landing effect and construction technology, bearing the company's future mission to maintain market competitive advantage, help more customers to achieve beautiful, personalized, quality living space and commercial space.

生而为美,艺术可及Born for Beauty, Art is Access

边界与品牌

海德格尔说:"边界不是某种东西的停止,而是如同希腊人认识到的,边界是某种东西开始出现的地方"通过建构空间边界,定位品牌调性与质感。文丘里早就认识到,建筑及其空间的场所特性由其垂直边界所决定,所以品牌第一感知也源于门面特性。设计师首要工作难题是用一种方法,让品牌店界面从狭窄乏味的通道空间跳脱出来。
Heidegger said, "A boundary is not the stop of something, but, as the Greeks understood, the place where something begins to appear." The tonality and texture of the brand are positioned by constructing the space boundary. Venturi has long recognized that the place character of a building and its space is determined by its vertical boundaries, so the first perception of the brand also comes from the facade character. The designer's first task is to find a way to make the brand store interface jump out of the narrow and boring channel space.


场所的建构围绕两个核心空间,产品综合展陈空间和多功能交流空间,周边分布了配套功能,引入微景观单元连接核心空间场域,产品综合展陈空间整体简洁,用色清雅干净,展壁精致细腻,以一种平和纯粹之感为场所气质。多功能交流空间以温馨松弛休闲氛围为主,整体地面用了调性十足的Bellavita冰晶粉石为底色,艺术质感Mutina黑色砖片自制的桌子与粗粝的酒吧区青石板以及红砖质感的碰撞,在灯光氛围下整体形成交流的场域,调动情绪的空间,等待未来的故事发生
Around the two core Spaces, product comprehensive exhibition space and multi-functional communication space, the surrounding distribution of supporting functions, the introduction of micro-landscape units to connect the core space field, product comprehensive exhibition space overall simple, with elegant and clean color, delicate and delicate wall, with a peaceful and pure sense of place temperament. The multi-functional communication space is dominated by a warm, relaxed and casual atmosphere. The overall floor is painted with a full toned Bellavita ice crystal powder. The artistic Mutina table made of black brick is in collision with the bluestone and red brick texture of the rough bar area


产品
美及物料社汇聚了众多国际知名品牌,如佛山的贝拉维塔Bellavita、意大利的Mutina、Marazzi和Novacolor等,它们共同秉承品质、个性与艺术的产品理念。这些品牌的产品以其质感、肌理和色彩的多样性而著称,尽显自然之美,艺术之美,完美诠释了美与艺术的品牌内涵。通过巧妙的设计融合,我们不仅呈现了产品物料的美学价值,也为空间赋予了直观的体验和舒适的氛围,为消费者带来了一种全新的生活艺术享受。
The company brings together internationally renowned brands such as Bellavita in Foshan, Mutina in Italy, Marazzi and Novacolor, who share a product philosophy of quality, personality and art. The products of these brands are famous for their texture, texture and diversity of colors, showing the beauty of nature and the beauty of art, and perfectly interpreting the brand connotation of beauty and art. Through the clever design integration, we not only present the aesthetic value of product materials, but also give the space an intuitive experience and a comfortable atmosphere, bringing consumers a new kind of living art enjoyment.


写在最后
在项目设计和实施的旅程中,我们精心平衡成本与品质,致力于以一种轻松而不失专业的态度,将材料美术馆的精髓融入每个细节。我们的目标是通过精致的产品陈列,轻盈地展现材料的内在艺术性,让样品与空间的结合成为一种艺术探索,从而还原材料本身的气质。我们追求的是一种直观而深刻的体验,通过丰富的质感和细腻的肌理,为参观者带来一个既轻松又精致的空间感受。这样的设计不仅传递了品牌的核心价值和服务理念,也展现了我们对细节的专注和对美学的深刻洞察。我们相信,通过这样的空间设计,可以为每一位参观者带来一种愉悦的感官之旅。
During the journey of project design and implementation, we carefully balance cost and quality, and strive to incorporate the essence of the Material Gallery into every detail in a relaxed and professional manner. Our goal is to lightly show the inherent artistry of materials through exquisite product display, so that the combination of samples and space becomes an artistic exploration, thus returning the temperament of raw materials themselves. We pursue an intuitive and profound experience, through rich texture and delicate texture, to bring visitors a relaxed and delicate space feeling. This design not only conveys the brand's core values and service philosophy, but also demonstrates our attention to detail and deep insight into aesthetics. We believe that through this space design, we can bring a pleasant sensory journey to every visitor.


项目概况项目名称:美及物料社Maagic material
项目地点:太原小店区居然之家春天店国际馆
项目面积:120 平方米 
完工时间:2024 年 5月
建筑及室内:ZAD studio建筑空间设计
设计师:俎彦春
设计团队:程万里、程枭峰等
摄影:大龙RICCI

设计师 俎彦春

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