「Shokz 韶音」是一家专注于声学科技创新的消费电子品牌。作为专业运动耳机品类的开拓者，始终立足于骨传导、定向声场等开放聆听声学技术的研发，并将其应用于户外运动、游泳等多系列产品中，定义了开放聆听的全新品类概念，使更多运动爱好者关注运动安全、享受运动乐趣、提升运动表现。
Shokz is a consumer electronics brand that focuses on acoustic technology innovation. As a pioneer in the professional sports headphone category, we have always focused on the research and development of open listening acoustic technologies such as bone conduction and directional sound fields, and applied them to multiple series of products such as outdoor sports and swimming. We have defined a new category concept of open listening, which enables more sports enthusiasts to pay attention to sports safety, enjoy sports fun, and improve sports performance.
格外空间与专业运动耳机品牌「Shokz 韶音」深度合作，为其打造终端全店型标准化设计(SI)、展台标准化设计与落地全球首家品牌旗舰店，塑造了简约质感与专业运动并置的耳机品牌空间，同时让消费者对主打产品骨传导耳机有进一步的了解。
inDareSpace has partnered with the professional sports headphone brand Shokz to create a standardized design (SI) for the entire store, exhibition design system, and the world's first brand flagship store.Shaped a brand space for headphones that combines minimalist texture with professional sports, while allowing consumers to have a further understanding of the flagship product bone conduction headphones.
我们以空间为载体，助力「Shokz 韶音」链接市场消费者，以“简约质感+专业运动”为设计理念，把“运动场景”与“户外元素”融入设计中，表达专业运动的品牌属性与空间趣味性体验的转化，
塑造了“专业运动”与“科技”融合的品牌认知，让消费者感受可感知的品质感，并使其产生体验产品的欲望。
We use space as a carrier to assist Shokz in connecting with market consumers. With the design concept of "minimalist texture+professional sports", we integrate "sports scenes" and "outdoor elements" into the design, expressing the brand attributes of professional sports and the transformation of space fun experience. We shape a brand awareness of the integration of "professional sports" and "technology", allowing consumers to feel a perceptible sense of quality and generate a desire to experience products.
在此次设计中，我们首要的思考是：
如何在综合商圈中吸引消费者进入并促进交易？
针对目前渠道多、竞品多、品牌认知不足的情况，格外空间通过深入市场调研，对导购、消费者、品牌内部三方访谈，了解到目前品牌对各方认知不足，“线下破圈”成为新的增长点。
In this design, our primary consideration is: how to attract consumers to enter and promote transactions in the comprehensive business district? In response to the current situation of multiple channels, multiple competitors, and insufficient brand awareness, inDareSpace conducted in-depth market research and conducted interviews with sales guides, consumers, and internal brand members to understand that the brand currently lacks awareness of all parties, and "breaking through the circle offline" has become a new growth point.
△点击查看Shokz 韶音深圳福田卓越购物中心店视频
门店映入眼帘的背板主视觉，通过具有吸引力的品牌色质感灯光，引导消费者动线，提高进店率。
墙柜划分了户外运动、游泳系列产品，通过划分使用场景，使消费者产生代入感，凸显专业性并强化了记忆点。
The main visual effect of the back panel that catches the eye of the store is guided by attractive brand color and texture lighting, which increases the entry rate of consumers. The wall cabinet is divided into outdoor sports and swimming series products. By dividing the usage scenarios, consumers feel a sense of immersion, highlighting professionalism and strengthening memory points.
在复杂的终端环境中，产品不仅要被看见，展示靠“靓”吸引驻足。
大型耳机亮点装置提高消费者驻留率，同时突出了专业运动耳机，产品不入耳的认知。
品牌打出专业运动耳机就选「Shokz 韶音」的口号增强认知。
In complex terminal environments, products not only need to be seen, but their display relies on "beauty" to attract attention. The large headphone highlight device improves consumer retention rate, while highlighting the recognition that professional sports headphones do not enter the ear. The slogan of choosing Shaoyin for professional sports headphones enhances brand awareness.
主推墙灯光线条的跑步姿态人物，使消费者感受产品的运动感，并通过趣味性的情景体验，拿起耳机、体验产品。
The running posture of the main wall lighting lines allows consumers to feel the sporty feel of the product, and through fun situational experiences, pick up headphones and experience the product.
体验台用亚克力材料加LED灯带，结合品牌色趋光性的材料使用，突出展陈效果。
The experience platform is made of acrylic materials and LED light strips, combined with the use of brand color materials to highlight the exhibition effect.
SI作为企业形象在市场第一线，是企业或服务对外销售的直接场所，企业品牌推广的重要环节，能有效的传达企业品牌形象，增强品牌印象，推动产品的销售。消费者的视觉感受直接影响着关注、购买的心理感受。
SI, as a corporate image on the front line of the market, is a direct place for enterprises or services to sell to the outside world. It is an important link in corporate brand promotion, which can effectively convey the corporate brand image, enhance brand impression, and promote product sales. The visual perception of consumers directly affects their psychological feelings of attention and purchase.
具有视觉冲击力的门店环境，对消费者能够起到吸引、使其信赖、便于发现、增进企业与消费者互动交流，是品牌国际化、现代化的真实体现，同时也是品牌形象的发展和延伸。
A store environment with visual impact can attract consumers, make them trust, facilitate discovery, and enhance interaction and communication between enterprises and consumers. It is a true reflection of brand internationalization and modernization, as well as the development and extension of brand image.
为统一「Shokz 韶音」标准形象的设计和建设标准，展示其品牌形象，强化顾客对终端店面的购物体验。同时缩短工时，便于管理，便于快速开店，格外空间特制订「Shokz 韶音」品牌形象识别系统(SI)，以促进加盟。
To unify the design and construction standards of Shokz's standard image, showcase the brand image of Shokz, and enhance the shopping experience of customers towards the terminal storefront. At the same time, it shortens working hours, facilitates management, and facilitates quick opening of stores. In addition, a Shokz brand image recognition system (SI) has been specially developed to promote franchising.
「Shokz 韶音」终端全店型标准化设计体系分为专卖店、专区、专柜三种。
专卖店通过终端产品和生活方式体验及服务，社群运营与用户聚集的方式，打造“社群化”品牌体验。专区是以销售为中心的零售空间，有着独特的体验，强化服务、用户沟通与产品体验，营造“社区化”感受。专柜以销售为中心的“体验化”产品道具，功能由展示到体验。
The standardized design system for the entire Shokz terminal is divided into three types: specialty stores, specialty areas, and counters. The specialty store creates a "community-based" brand experience through terminal products and lifestyle experiences and services, community operations, and user gathering. A zone is a retail space centered on sales, with a unique experience that enhances service, user communication, and product experience, creating a "community-based" feeling. The counter is an experiential product prop centered on sales, with functions ranging from display to experience.
Summary of Independent Stores
Summary of Zhongdao Special Zone
「Shokz 韶音」的终端品牌形象以“简约质感+专业运动”的设计概念，以艺术化的空间形态，极简的审美趋势，提升消费者对品牌的认知，提高终端竞争力，给经销商带来惊喜，给导购带来信心。
Shokz's terminal brand image adopts the design concept of "minimalist texture+professional sports", with an artistic spatial form and minimalist aesthetic trend, to enhance consumer awareness of the brand, enhance terminal competitiveness, surprise dealers, and bring confidence to shopping guides.
在现今的商业展览和活动中，展台作为展示企业形象和产品的重要载体，直接影响到企业的形象和市场竞争力。展台标准化设计，不仅可以提高展台工程的建造效率，减少设计错误和安全隐患，还可以降低生产成本，使企业在激烈的市场竞争中更具优势。
In today's commercial exhibitions and events, booths serve as important carriers for showcasing a company's image and products, directly affecting the company's image and market competitiveness. Standardized booth design can not only improve the construction efficiency of booth engineering, reduce design errors and safety hazards, but also lower production costs, making enterprises more advantageous in fierce market competition.
格外空间通过展台的开敞式布局，多面开口满足人流动线。以台面体验方式，使得产品体验台便于观展者视听体验。
我们把“科技美学”与“时尚运动”融入到展台中，表达专业运动的品牌属性，提高空间趣味性。
inDareSpace utilizes an open layout of exhibition booths with multiple openings to meet the flow of people. By using a tabletop experience, the product experience platform is convenient for visitors to have a visual and auditory experience. We integrate "technological aesthetics" and "fashionable sports" into the exhibition booth, expressing the brand attributes of professional sports and enhancing the fun of the space.
展台突出的整体视觉效果，吸引参展路过者，增强品牌识别性，同时增大曝光率。具有识别性的产品展示，使得路过者主动进入展台并探索体验，增加购买转化率。塑造记忆点的情景体验，让参展者成为传播者，让「Shokz 韶音」实现海量的自传播。
The outstanding overall visual effect of the booth attracts passersby, enhances brand recognition, and increases exposure. A recognizable product display allows passersby to actively enter the booth and explore the experience, increasing purchase conversion rates. Creating a memorable scene experience, making exhibitors disseminators, and enabling Shokz to achieve massive autobiography.
54 square meter horizontal booth
54 square meter vertical booth
杨鑫 Leon
格外空间创始人&设计总监
Founder and Design Director
格外空间通过场景、产品、品牌三个认知维度来解决首要痛点。空间通过划分跑步、骑行、游泳三个系列场景，凸显专业性、强化记忆点。
我们提取简约、品质、运动的特性突出品牌，聚焦产品，将高颜值空间融入到消费者动线，并创造舒适惊喜体验。
inDareSpace addresses the primary pain points through three cognitive dimensions: scene, product, and brand. The space is divided into three series of scenes: running, cycling, and swimming, highlighting professionalism and strengthening memory points. We extract the characteristics of simplicity, quality, and sportiness to highlight the brand, focus on products, integrate high aesthetic space into consumer movement, and create a comfortable and surprising experience.
我们深入探究消费者逛店逻辑与体验需求，结合产品独特卖点，还原使用场景，调研分析得出消费者的购买理由，放大购买理由：品牌辨识度、产品轻松读取、具有吸引力的产品体验。
We delve into the logic and experiential needs of consumers when shopping, combine the unique selling points of the product, recreate usage scenarios, conduct research and analysis to identify consumer purchasing reasons, and amplify the reasons: brand recognition, easy product reading, and attractive product experience.
关于格外空间--
深圳市格外空间设计有限公司（简称格外空间）是国家专精特新企业、国家高新技术企业、广东省级设计中心、深圳十佳设计公司，现拥有展示陈列设计一级资质、室内设计一级资质。格外空间作为领先的空间系统解决方案全周期价值顾问，核心业务包括「零售空间」、「展示空间」两大业务体系。
我们科学统筹“策略、设计、内容交互、建造、运营、反馈”全方位服务，以服务设计为原则，以体验设计为基础，以场景设计为核心，运用前沿的数字化交互和新媒体技术，助力企业实现可认知的品牌力提升、可感知的产品力传达、可见的销售增长。
我们运用先锋的设计思路，以革新的角度打破固有思维，不断跳出单一视角，从行为、环境、视觉、产品、服务五个维度，去回应客户与使用者，空间聚焦展示，重塑用户体验，专注创造“价值展示®”以及提供“价值体验®”。
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