This is a PepsiCo career opportunity. This position is in PepsiCo China Greater North Market Unit. Please log onto http://www.pepsicojobs.com/zh-cn to find more career possibilities in PepsiCo China.
General Purpose:
-To develop channel strategy & implement regional trade marketing initiatives to drive MU execution excellence & competitive trade advantage.
-To be the planning center by integrating MU volume & spends & accurately forecasting monthly plans
Main Responsibility Areas / Key Tasks
1.Develop channel strategy & execute ITM in line with Brand Marketing activities.
2.Develop Gold Merchandising Standard for distribution, pricing & shelving.
3.Develop & provide POSM & any customized merchandising hardware.
4.Create promotional ground rule consistent with channel strategy.
5.Plan specific promotional activity to meet key ASAP objectives.
6.Develop Monthly Sales forecast by collaborating with Key Account team & Region Managers
7.Ensure accurately & timely communication flow with field force on initiatives, final plans & support.
Key Capabilities / Competencies
1.Self-motivated, proactive and result driven
2.Strong leadership and willing to take responsibility
3.Good team player and with positive attitude
4.6~8 years+ of progressive sales or marketing experience, FMCG experience preferred.
5.Lead category management initiatives within assigned category focused on all Channel
6.Provide direction and support to analysts in regards to project and insight development
7.Support field sales team by delivering capabilities on product and category reviews to data insights and analysis
8.Assist in development of divisional strategy planning and AOP delivery
9.Ensure the continual training and development of team members to enhance business knowledge and analytical skills
10.Strong data analysis skills
11.Strong project management skills
12.Perfect in strategy management
13.Strong analytical and planning skills
14.Ability to organize and coordinate work
15.Ability to manage multiple tasks simultaneously
16.Strong influence abilities and high level of integrity
17.Demonstrated leadership ability and good people skills
18.Effective verbal and written communication skills
19.Professionalism, dependability and desire for challenge
20.Be proficient in both English and Chinese
21.Skills in MS Office
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