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Lead on, develop and implement a market plan aligned with wider ECA student recruitment objectives.
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Line manage and supervise a team of direct reports.
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Achieve defined recruitment targets and KPIs.
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Lead on and develop productive working relationships with education agents, higher education institutions, high school networks, and other relevant external stakeholders in the market.
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Develop productive internal working relationships across ECA.
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Generate and report on market intelligence and utilise existing market data to identify and coordinate activities for effective student recruitment through campaigns and, as appropriate, personally participate in education/career fairs and exhibitions, student events, and seminars. This will include the ongoing assessment of the success of events and in-region activity carried out.
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Provide high-level advice and briefings to senior management and members of the ECA Executive on student recruitment matters relating to the China market.
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Coordinate the production of electronic and print publications and other marketing/advertising opportunities both internally and externally, in cooperation with the ECA Marketing team.
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Maintain the central database of relevant regional contacts in databases and other systems as required.
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Undertake frequent and extensive regional travel, and travel to Australia as appropriate, on behalf of ECA including outside of regular business hours and on weekends.