Haier Purpose: The Real Story of China’s First Global Super-Company
Hu Yong & Hao Yazhou
With an introduction by Des Dearlove and Stuart Crainer
Oxford: Infinite Ideas Limited, 2017
Established in 1984, Haier is the world’s number 1 major appliance brand. It has transformed itself from an enterprise that manufactures household appliances to a platform that incubates entrepreneurs. In June 2016 it confirmed its purchase of General Electric’s appliance division for $5.4 billion, putting one of America’s best-known brands in the hands of one of China’s largest companies.
Now for the first time Haier opens its doors and lets readers into the real story behind the legend. The story of Haier is told from the inside in this comprehensive guide to the strategies and innovation that made Haier the global phenomenon that it is today.
“After 30 years of innovation and development, Haier has grown from a small, almost bankrupt, collectively owned factory to today's leading brand in global white goods. Globally, Haier has hundreds of millions of users, and every day, hundreds of thousands of Haier products are put onto the market. The advances in industries have created today's Haier, allowing us to undergo the one hundred years of development experienced by traditional enterprises in just thirty years. We have caught up with our role models in the industry, but at the same time we have also lost the benchmark for reference. Faced with new challenges, our only weapon is that we have never abandoned the founding spirit of innovation – Haier is always entrepreneurial, always innovative.”
– Zhang Ruimin
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https://www.amazon.com/Haier-purpose-Chinas-global-company/dp/1906821488
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