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Several studies have found that people can successfully match pictures of purebred dogs with pictures of their owners at levels above random chance. In one study, participants were able to match dogs with their owners regardless of whether they were told to choose the real dog-owner pairs or just choose pairs that looked alike. This finding suggests that it's physical appearance, and not some other element, that people are using to make these judgments.

Certain aspects of physical appearance are more important than others. Facial features, especially the eyes, are more integral to the perception of resemblance than qualities such as size, hairstyle and physical fitness, a different 2015 study found. When a researcher showed participants real and fake dog-owner pairs while masking different parts of the dogs' and owners' facial features, the participants were equally successful at matching when they saw only the eye region as when they saw the full face or the face with the mouth covered. But when they masked the eye region, the participants' success rate dropped to 50-50.

So if it's true that dogs tend to look like their owners, why is this? Do we choose dogs that look like us, or do our dogs start to look more like us over time ? Research suggests it's probably the former, Holland said. For example, a 2004 study found that how long a person had owned their dog wasn't correlated with their resemblance; participants were just as successful at picking out the dog-owner pairs regardless of how long those pairs had been together. That suggests that people are choosing dogs that look like them at the outset .

One hypothesis is that people tend to seek out people, including mates, who look like them, Holland said. Researchers have suggested that the same thing happens when people choose their pets. " Alternatively , it may be that we prefer dogs who look somewhat similar to us due to the 'mere exposure effect,' in which people prefer familiar items (i.e., their own faces, seen frequently through mirror exposure) over those they have not seen before or seen less often," Holland said.