品牌空间的展现不应限于纯粹的经营逻辑,也应该是美好生活场景的塑造。我们将东方茶饮与中国古建筑产生跨时空的链接——竹编、木格栅、帷幔、罗汉松这些记忆意象,以金属杆件等先锋设计理念赋予其新的生命,成为伴随消费者与品牌共同成长的一种情感延续。
The presentation of a brand space should not be limited to pure business logic, but also the shaping of a better life scene. We link the oriental tea beverage with ancient Chinese architecture across time and space - the memory imagery of bamboo weaving, wooden grills, draperies and Luohan pines are given a new life with pioneering design concepts such as metal rods to become a continuation of the emotion that accompanies the growth of consumers and the brand together.