外刊阅读20250222｜传统媒体逐渐滑向遗忘的长河

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There are two kinds of "new media": old and new. Old new media inclk radio, and the first generation of bloggers which appeared more than two decades ago. The disintermediation of legacy media from their reading and watching audiences thus began before 2005 and has only accelerated since.

Now the variety and depth of "new" new media astonishes. There is actually no reason to watch a legacy network that is biased. If you want the pure left wing point-of-view, flip over to MSNBC. Everything else among the old brands is just watered down MSNBC, but run by folks who believe in the MSNBC world view. No matter your tastes or age, there is a cornucopia of new media choices available to you. Fox News, both broadcast and online, is the backbone of the new media ecosystem and talk radio remains a force of considerable and expanding reach.

New broadcast networks like the Salem News Channel exist to provide choice on the center-right to right, and the new force majeure on the media landscape is podcasting. Barron Trump and Alex Bruesewitz both famously helped guide President Trump to the enormous online audiences under 35 that devote hardly a second to legacy media but which consume pods by the scores of hours.

Now legacy media is crumbling, simply fading away, with audiences declining and subscriptions plummeting and advertising revenue shaky . The folks who buy advertising long ago realized their budgets go much further with both old new media and new new media. Because the universe of potential audience has sought out those new platforms. They are not operating out of habit. They are cutting cords .

Repurposing predictable, biased content into different types of displays, churning out newsletters with last generation columnists, reconfiguring deck chairs on sinking chairs—all of it doomed . Puzzles and recipes have saved the New York Times but how long until advertising wants only the puzzles and recipes and subscribers figure out there are a lot of free puzzles and recipes to be had. It’s a death spiral . Rush launched it. It has slowly accelerated and now the speed has reached new levels—and will continue to accelerate.