主要观点总结
本文介绍了L'Oréal Brandstorm这一创新竞赛的相关信息。作为L'Oréal集团为年轻人设立的创新竞赛，旨在帮助年轻人开启职业生涯。文章介绍了该竞赛的历史、最新情况、组队要求、方案提交要求以及赛程安排等。
关键观点总结
关键观点1: 创新竞赛简介
L'Oréal Brandstorm是L'Oréal集团为年轻人设立的创新竞赛，旨在帮助年轻人开启职业生涯，已有32年的历史。
关键观点2: 组队要求
鼓励性别多样性，欢迎所有团队参与，团队组成后不可更改。
关键观点3: 方案提交要求
每支三人团队需提交一个视频和三个幻灯片来展示他们的想法。视频需要回答五个与项目潜力相关的问题，幻灯片需要解释他们的想法。
关键观点4: 赛程安排
包括校园选拔、导师辅导环节以及最终比赛等阶段。具体时间线包括报名截止日期、导师辅导会议、校园选拔赛决赛等。
关键观点5: 合作机会与职业发展中心介绍
文中提到了与复旦大学的合作，以及职业发展中心为学生提供的职业发展资源和机会。
正文
Team up for
L’ORÉAL
BRANDSTORM
L'Oréal Brandstorm is L'Oréal's Group's signature innovation competition for young people. Brandstorm, launched 32 years ago, is one of L'Oréal's longest-running programs and is dedicated to helping youth kickstart their careers.
Every year we invite young people to work on a new mission inspired by current business challenges.
In the last edition of L'Oréal Brandstorm in Mainland of China
• 22,000+ played
• 1,700+ projects were submitted
• And winning team represented Mainland of China during the L'Oréal Brandstorm International Final in Paris
2025 mission in partnership with
L’Oréal’s Consumer Products Division
MEN. BEAUTY & CARE.
GAME ON
THROUGH TECH, PRODUCTS AND BEYOND
（MEN力出击，型格觉醒）
It’s time to rewrite the rules of Beauty & Care.
Men need to be as invested in looking and feeling their best and deserve products and routine that speak directly to them.
This is your chance to create a future where men’s grooming takes center stage.
Are you ready to break down stereotypes and empower men to embrace self-care?
To uncover innovative ways to engage these new target consumers,
you can explore more details after official launch by L’Oréal on December 1st.
As Diversity Equity & Inclusion are core values for L'ORÉAL and the Competition, L'ORÉAL highly encourages gender diversity to reach equity in the teams, but we welcome all teams.
It is not possible to modify the composition of the Team after the submission of the project.
To participate, each Team of three (3) must submit:
-
3 minutes video (MP4),
presenting the Team by answering 5 predefined questions related to the 5 dimensions of potential.
Q1:
Judgment
- What guided your decision-making in complex situations
Q2:
Resilience
– What were the hurdles during the project and how did the team overcome them?
Q3:
Ambition
–What were the vision and long-term goals of your project?
Q4:
Empathy
– How do you support each other as a team?
Q5:
Learning agility
– Did you encounter unfamiliar topics and how did you deal with it?
The Team can assign questions amongst themselves, ensuring everyone gets a chance to speak in the video.
2. Each Team of three (3) must also submit
3 slides
explaining their idea (PDF or PPT).
Campus Selection at Fudan
Fudan University is among the Partner Schools of BRANDSTORM China this year. At least
One Winner Team
from Fudan University will be shortlisted in the
China National Final
!
Benefits from Campus Selection
Two Chances to be shorlisted
If you fail to pass the Campus Selection, you can revise and resubmit your project to participate in the regular track selection.
Mentorship
All shortlisted teams from Campus Selection will be invited to a Mentorship Session before Fudan Final.
How to Participate in Campus Selection
Step 1: Register on Campus Selection at Fudan
Uploadshort video & slides of your team
Scan the QR code to register
Only Fudan teams are accepted
Step 2:
Register your personal & team information and submit material
On the official L'Oréal Brandstorm Platform (before official deadline)
https://brandstorm.loreal.com/en/challenges
(select Mainland of China)
Every team member needs to register!
Timeline of Campus Selection
