专栏名称: 品牌几何
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上海 |【Michael Kors】Integrated Marketing Assistant

品牌几何  · 公众号  · 营销  · 2017-04-14 14:33

正文

Integrated Marketing Assistant


Reports to: Integrated Marketing Executive – Marketing & Innovation, China

Division: E-Commerce & Digital Innovation

Location: Shanghai, China


MAIN JOB OBJECTIVE

The primary purpose of this position is for supporting the Integrated Marketing team on all projects to deliver outstanding execution results.


ESSENTIAL JOB RESPONSIBILITIES

· Seasonal advertising placement work by collaborating with local design agency, production house and landlords

· Marketing GWP sourcing by collaborating with global Retail Marketing, local Merchandising and local gift production vendor

· Point-of-sale Marketing materials development and production by collaborating with local design agency and production house (e.g., POS signage, leaflet, etc.)

· Marketing assets inventory management and tracking by collaborating with local logistics team and warehouse

· Content generation and push for monthly product newness, key holiday promotion and store events via all business channels

· Store promotion/event calendar maintenance for China stores

· Weekly/monthly report and analysis for store promotion and event in terms of traffic lift, sales impact, customer segments and ROIs


REQUIREMENTS

· Bachelor's Degree required; major in business/marketing/liberal arts is preferred

· Share the value of excellence pursuing and results driven

· Entrepreneurial; ability to drive forward with goals independently

· Good communication and inter-person skills (open, passionate, delivers clearly expression on business subjects)

· Ability in time management and multi-tasking

· Excellent in both Chinese and English

· Skilled in Microsoft PowerPoint, Word and Excel

· Ability to develop and build cooperative working relationship; ability to collaborate with all business levels in the organization







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