At Flickr, we understand that the value in our image corpus is only unlocked when our members can find photos and photographers that inspire them, so we strive to enable the discovery and appreciation of new photos.
To further that effort, today we are introducing similarity search on Flickr. If you hover over a photo on a search result page, you will reveal a “…” button that exposes a menu that gives you the option to search for photos similar to the photo you are currently viewing.
In many ways, photo search is very different from traditional web or text search. First, the goal of web search is usually to satisfy a particular information need, while with photo search the goal is often one of discovery; as such, it should be delightful as well as functional. We have taken this to heart throughout Flickr. For instance, our color search feature, which allows filtering by color scheme, and our style filters, which allow filtering by styles such as “minimalist” or “patterns,” encourage exploration. Second, in traditional web search, the goal is usually to match documents to a set of keywords in the query. That is, the query is in the same modality—text—as the documents being searched. Photo search usually matches across modalities: text to image. Text querying is a necessary feature of a photo search engine, but, as the saying goes, a picture is worth a thousand words. And beyond saving people the effort of so much typing, many visual concepts genuinely defy accurate description. Now, we’re giving our community a way to easily explore those visual concepts with the “…” button, a feature we call the similarity pivot.
The similarity pivot is a significant addition to the Flickr experience because it offers our community an entirely new way to explore and discover the billions of incredible photos and millions of incredible photographers on Flickr. It allows people to look for images of a particular style, it gives people a view into universal behaviors, and even when it “messes up,” it can force people to look at the unexpected commonalities and oddities of our visual world with a fresh perspective.
