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详解:一封询盘里的客户问与答!

深圳外贸圈  · 公众号  · 深圳  · 2017-04-13 07:55

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很多时候,当你与一个新客户第一次合作的时候,他们会通过询问你一些有关产品的问题,来测试你是否是一个合格的供应商,值不值得信任。

For the most part, when you start business with a new customers for the first time, they will ask you some questions about the products to see if you are a qualified supplier and whether you are trustworthy or not.

问题一:你能告诉我你公司有多少款塑料吗?

Question: Can you tell me how many different types of plastic your company manufactures?

(1)、如果你对答案并不确定,你可以回答:

If you are not sure about that, you can answer:

We have many different types of plastic and many manufacturing processes, the exact technical details I will need to check for you. Give me some time and I will check with my colleagues and get back to you.

(2)、当你不知道某些问题的答案的时候,你可以回复客户你需要一些时间来寻找问题的答案,错误的回答方式是:

When you don’t know answers to some questions, you can tell them you need some time to find the answers. The wrong response is:

I am not sure of how many different types of plastic we manufacture, but I know that we make many different types.

当你与一个新客户第一次合作的时候,需要尽量避免使用“我不知道”,“我不确定”之类的语句和词汇。

When you have first cooperation with a new customer, you should avoid using words like “I don’t know” or “I’m not sure.”

问题二:你觉得与其他做同类产品的工厂相比,你的产品有竞争力吗?

Question: Do you think you are very competitive compared to other factories that make the same product as you do

(1)、你可以这样正确回答客户:

You can answer customer by this:

Yes, we have a strong advantage over our competitors. We are currently upgrading software for our computerized machinery and we are always on the market for new and improved technology, both in our machinery and our manufacturing process. This will enable us to have very good competitive prices now and even more in the future.

这是一个非常专业的回答,客户对于这样的答案会感到很满意,因为他们获得了他们想要知道的准确信息。

It is a very professional response. Customer will be satisfied with the answers because they get information exactly they want to know about.

(2)、但是当你不是很确定问题的答案时,你可以这么回复:

However, when you are not sure about answers to questions, you can answer:

Hello, we have various quantities of computerized machinery in our factory. If you like, I can get you a full list and inventory of them and also their full capabilities. We believe we have an advantage over our competitors. Our customer service is excellent and you will see this if you decide to do business with us. We go the extra mile to take care of our clients and to ensure customer satisfaction.

如果你对于某些问题不是很确定,这是一种很聪明的回答方式。告知客户你们有很多电脑控制的设备,但是你需要查看以确保给出准确的详细列表以及每种设备的功能。

If you are not certain of how to answer some questions, this is a smart way to do that by telling customers you have quantities of computerized machinery while you still need to check in order to give the details and functions of each machinery.

问题三:你们做了这一行多久了?

Question: How long have you been in this business?

Answer: We have been in this business for 12 years this coming November.

特别说明到11月就12年了,说明你对自己公司历史很了解,自信准确。在回答一些与时间有关系的问题时,最好要给出最准确的时间,不要仅仅给一个约数,因为客户会更喜欢听到一个准确的数字。

By showing clearly you have been in this business for 12 years this coming November means you are clear of your company’s history and you are confident. When answering questions about time, you’d better give a time as concrete as possible but not just approximate one because customers prefer a exact figure.

问题四:你们公司有多少人?

Question: How many employees do you have?

Answer: At present we have 138 employees. However during the busy seasons we hire an additional 30 to 50 people, depending on the work volume at that time.

不仅仅告诉客户现有的员工数量,而且说明会在旺季雇佣额外的员工,客户会很喜欢这样一个很完整的答案;人们通常喜欢通过一个问题获得更多的信息,因此你需要在你的答案中尽可能多地向客户提供有用的信息

We not only tell them how many employees we have at present, but also tell them we hire additional employees in peak period. Customers like an integrated answer. People often like to get more information with one question, therefore you need to provide information in your answer as much as possible.

问题五:你们是贸易公司还是工厂?

Question: Are you a trading company or a factory?

Answer: We are a factory, and we manufacture all our products and we also manufacture for trading companies. We are not a trading company ourselves. We can offer you factory direct prices, so it will be good for you to be able to offer good prices to your clients.

这是一个非常聪明的答案,向客户直接说明与工厂合作的好处,因为工厂可以向客户提供更便宜的价格,这个答案简洁明了。有的时候,供应商喜欢给予客户更多的解释,这样客户会感觉答案很冗长。你可以说“接下来我会再一次回答这个问题,但我会给予更多的解释。”

It is a very smart answer. You directly tell customers the advantages they will get if they cooperate with factory because factory can give a more favorable price to them. Sometimes suppliers like to explain more to customers but customers will find your answer tedious. You can say “I will answer this question again and I will explain more to you.”

问题六:你们工厂多大?

Question: How big is your factory?

Answer: Our factory is 30,000㎡, including our warehouse, It is broken down into different sections, 20,000㎡ is used for all our machines and high production, 5000㎡ for finishing and painting of the products and we have 5000㎡ of warehouse where everything being shipped from.

这是一个非常专业的答案,显示出了供应商十分了解他们公司的情况。给出工厂的总占地面积,而且说明工厂被分为三个部分以及每个部分的作用,这都显示出了供应商的知识和专业。

It is also a professional answer which shows that supplier know their company well. Telling customers floor space of factory and explain that the factory is divided to 3 parts and functions of each parts, shows supplier is professional.

问题七:你们与哪个国家的客户合作最多?

Question: What countries give you the most business?

Answer: 48% of our business comes from the U.S, 20% from Europe, 12% from Canada, 10% from Australia and 10% from local areas. This changes from year to year depending on the country’s economic situation and depending on the orders and product development we do in these areas. We are always seeking to promote new business as well as seeking to increase the sales of our current clients.

这个答案充分显示出供应商对他们公司的业务情况了如指掌,甚至给出了不同国家业务所占的比例,非常令人信服。而且说明了供应商对原有业务的保持和新兴市场的追求,显示出了供应商的开放。

From this answer, customers will know clearly about their company’s business situation and the ratio supplier gives can better convince customers. It also shows supplier’s desire to advance because they try their utmost to seek any chance to increase the sales.

总的来说呢,面对客户的问题,我们不仅要回答清楚,也需要主动回答出客户没有问出但也想知道的信息,并且在回答的时候用小“小心机”。

All in all, we should not only answer clearly to customers’ questions, but also need to tell them information they don't ask but they want to know.

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