专栏名称: 品牌几何

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上海 |【美特斯邦威】品牌总监

品牌几何 · 公众号 · 营销 · 2017-05-10 12:07

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岗位名称： 品牌总监

汇 报上级： CEO

岗位职责：

1、根据集团年度预算目标及品牌定位制定品牌的各产品线策略，保证各产品线差异化的同时能有清晰、统一的品牌风格；

2、全面负责品牌若干条产品线的P&L；

3、整合资源，精简流程，管理品牌下若干条产品线的企划、设计、开发、货品管理等具体工作；

4、负责将各产品线的产品落实到全国门店，并进行过程监控；

5、团队管理。

岗位要求：

1、8年以上时装品牌公司相关工作经验，包括产品商品企划和商品管理的管理经验，有设计或买手经验更佳；

2、有国际化品牌公司从业经验或有海外工作背景；

3、深谙时尚趋势和市场消费者需求；

4、有极佳的生意管理意识。

5、中文或英文流畅沟通；

6、良好的沟通能力和跨部门合作意识。

Job Title: Brand Director

Line manager: CEO

Job Responsibilities:

According to the group's annual budget goals and brand positioning to develop brand product line strategy to ensure that the product line differentiation at the same time can have a clear, unified brand style;

Responsible for the brand P & L of several product lines;

Integration of resources, streamlining processes, management of the brand under a number of product line planning, design, development, product management and other specific work;

Responsible for the product line of products to the national store, and process monitoring;

Team management.

Job requirements:

1, 8 years of fashion brand company related work experience, including product planning and management of goods management experience, design or buyers experience better;

2, the international brand company experience or overseas work background;

3, well versed in fashion trends and market consumer demand;

4, there is an excellent sense of business management.