史上最牛销售员的3字真经

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白天看到这篇文章，是一个1分钟的阅读，觉得挺有意思。因为篇幅很短，也很有启示，所以翻译出来和大家分享。

If you look in the Guinness Book of World Records you'll discover that a car salesman named Joe Girard is one of the most successful salespeople ever. Wait, a car salesman?

如果你看“吉尼斯世界纪录”，你会发现一个名叫乔·吉拉德的汽车推销员是迄今为止最成功的销售之一。 等一下，一个汽车推销员？

In fact, he has sold more “big ticket” items “one-at-a-time” than any other sales-person in any retail industry.

事实上，他比任何零售行业的其他销售员都“一次”卖掉了更多的“高价”商品。

We can learn a lot from studying success.

我们可以从他的成功中学到很多东西。

So how does this guy, who sells one car at a time to everyday customers, go on to become one of the most successful sales people in history?

那么，这个家伙，是如何做到每天向客户销售一辆汽车，成为历史上最成功的销售员的呢？

Girard offers a simple answer: “People want a fair deal from someone they like.”

吉拉德给出了一个简单的答案：“ 人们希望从他们喜欢的人那里得到公平交易。 ”

When questioned about what he does to get people to like him, he says “I tell them that I like them.”

当被问到他做了什么从而让人们喜欢他时，他说 “我告诉他们，我喜欢他们”。

While seemingly simple that answer is psychologically sound. We're more likely to say ‘Yes' to people that we like. One way to get people to like you is to flatter them; even if you're lying.

虽然看起来很简单，但这个答案从心理学上讲是正确的。 我们更可能对我们喜欢的人说“是”。 而让人们喜欢上你的一种方式是奉承； 即使你在说谎。