专栏名称: 长江商学院MBA

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Seats Available! MCYEP Workshop: Internet Marketing in China

长江商学院MBA · 公众号 · · 2019-11-04 18:30

正文

MALAYSIA-CHINA YOUTH EXCHANGE & FELLOWSHIP PROGRAM Workshop at CKGSB is going to be held on November 6th (Wednesday) at CKGSB Beijing campus.

The program is organised by Embassy of the People's Republic of China in Malaysia, which aims at strengthening mutual understanding, fostering cultural appreciation, and building a networking platform for youths from China and Malaysia.

During the workshop, Dr. LI Yang, Associate Professor of Marketing at CKGSB, will shed light on Internet Marketing in China.

What's more, this workshop is also open to YOU!

Speaker

Dr. LI Yang

Associate Professor of Marketing at CKGSB

Academic Director for MBA Program

Dr. Li is Associate Professor of Marketing at Cheung Kong Graduate School of Business. He received a Ph.D. in Marketing from Columbia University, a M.S. in Biomedical Engineering from Columbia University, and a B.S. in Electronics from Peking University. His research focuses on big data marketing analytics, with emphases related to pricing, consumer choice, and competitive strategy. Professor Li has published on leading academic journals such as Management Science, Marketing Science, and Journal of Marketing Research. At CKGSB, Dr. Li teaches marketing management to MBAs, EMBAs and Executive Education. He has also consulted for Tencent, Baidu and Yonghui Groups, and currently holds a US patent.

Details

Date: 2019.11.06

Time: 14:00-16:00

Venue: CKGSB Beijing campus (Classroom No.3&4, Building E3, Oriental Plaza)

Save your seat NOW via the QR code

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