因为上学期这门课整整讲了四遍，所以我做了一份《不正经的传播理论课程大纲》，非常感谢学生的反馈、导师的鼓励。趁暑假，我做了一些调整，更新了这份课程大纲，同时详细列出了课程阅读材料，为下学期的课程做一些准备。
再次把这份课程大纲po出来（全都是辛勤的汗水），希望能对传播学的学习者有一点点微小的借鉴。这个大纲多多少少会渗透我自己的偏好，例如很少涉及欧洲批判学派的内容，这一部分我希望可以在今后继续补充。我在计划把这门课程写成一本书，也许明年就可以摆进书店了。
暑假没怎么更新这个地方，但这个月已经写了将近5万字，每天都在撸稿。另一个消息是，我也许会和一个我很喜欢的网站合作，将这个课程上线。希望自己踏实耕耘，不辜负自己和学生的时间。
课程名称: 传播学理论
第一周（9月22日）：与我有什么关系
Davison, W. P. (1983). The third-person effect incommunication. Public opinion quarterly, 47(1), 1-15.
Mind Hacks (2017). The Social Priming Studies in “Thinking Fast and Slow” are not very replicable. https://mindhacks.com/2017/02/16/how-replicable-are-the-social-priming-studies-in-thinking-fast-and-slow/.
Przybylski, A. K., & Weinstein, N. (2013). Can you connect with me now? How the presence of mobile communication technology influences face-to-face conversation quality. Journal of Social and Personal Relationships, 30(3), 237-246.
Ragan, E. D., Jennings, S. R., Massey, J. D., & Doolittle, P. E.(2014). Unregulated use of laptops over time in large lecture classes. Computers & Education, 78, 78-86.
第二周（9月29日）：自我呈现2.0
生活中的表演策略
微信朋友圈的呈现与遮蔽
相亲网站的套路与反套路
豆瓣中的品位表演
Attrill, A., (2015). The Manipulation of online self-presentation: Create, edit, re-edit and present. Hampshire. Palgrave Macmilan. 1-33.
Ellison, N., Heino, R., & Gibbs, J. (2006). Managing impressions online: Self‐presentation processes in the online dating environment. Journal of Computer‐Mediated Communication, 11(2),415-441.
Papacharissi, Z. (2002). The presentation of self in virtual life: Characteristics of personal home pages. Journalism & Mass Communication Quarterly, 79(3), 643-660.
Walther, J. B. (2007). Selective self-presentation incomputer-mediated communication: Hyperpersonal dimensions of technology, language, and cognition. Computers in Human Behavior, 23(5), 2538-2557.
第三周（10月6日）：国庆假期
第三周（10月13日）：如何在互联网时代获得明智生活
新技术如何毁掉我们的生活
互联网的馈赠与剥夺
永远在线的生活真的尽如人意么
社交网站中的喧闹与孤独
尼尔·波兹曼（2004）: 《娱乐至死》. 桂林. 广西师范大学出版社.
尼古拉斯·卡尔（2010）：《浅薄：互联网如何毒化了我们的大脑》. 北京. 中信出版社.
Baron, N. S. (2015). Words onscreen: The fate of reading in a digital world. Oxford University Press.
Ophir, E., Nass, C., & Wagner, A. D. (2009). Cognitive controlin media multitaskers. Proceedings of the National Academy of Sciences, 106(37), 15583-15587.
第五周（10月20日）：传播中的人性较量（1）
人人都是伪君子：为何我们的态度和行为常常相反
疾病的隐喻：态度背后的隐秘心灵
减肥并不困难：只要你了解为什么它并不容易
Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.
Fazio, R. H., & Roskos-Ewoldsen, D. R. (2005). Acting as We Feel: When and How Attitudes Guide Behavior. In T.C. Brock and M. C. Green(Eds), Persuasion: Psychlogical insights and perspectives (2rd Edition). Thousand Oaks. Sage.
Katz, D. (1960). The functional approach to the study of attitudes. Public opinion quarterly, 24(2), 163-204.
LaPiere, R. T. (1934). Attitudes vs. actions. Social forces, 13(2), 230-237.
Moan, I. S., & Rise, J. (2011). Predicting intentions not to “drink and drive” using an extended version of the theory of planned behaviour. Accident Analysis & Prevention, 43(4), 1378-1384.
第六周（10月27日）：传播中的人性较量（2）
心血辩护：脑残粉如何在论战中自动回血
认知的吝啬鬼：我们如何为思考寻找捷径
Cooper, J. (2007). Cognitive dissonance: 50 years of a classictheory. Sage.
Festinger, L., & Carlsmith, J. M. (1959). Cognitive consequences of forced compliance. The Journal of Abnormal and Social Psychology, 58(2), 203.
Fried, C. B. (1998). Hypocrisy and identification with transgressions: A case of undetected dissonance. Basic and Applied Social Psychology, 20(2), 144-154.
Mannetti, L., Pierro, A., & Kruglanski, A. (2007). Who regrets more after choosing a non-status-quo option? Post decisional regret under need for cognitive closure. Journal of Economic Psychology, 28(2),186-196.
Yi, Y., & Yoo, J. (2011). The long‐term effects of sales promotions on brandattitude across monetary and non‐monetary promotions. Psychology & Marketing, 28(9), 879-896.
第七周（11月3日）：说服的艺术与技术（1）
广告神话学：为什么人们会为自己的幻觉买单？
隐藏的说服者：如何向公众思想“投毒”
哈贝马斯（1999）：公共领域的结构转型. 上海. 学林出版社. 318-230.
胡百精、董晨宇（2013）：现代公共关系的哲学基础与民主悖论——以伯内斯的公关思想为研究和批判个案. 《新闻大学》. 2. 89-97.
罗兰·巴特（1999）. 《神话：大众文化诠释》. 上海. 上海人民出版社. 3-14, 33-35.
Lippmann, W. (1993). The Phantom public. New Brunswick. TransactionPublishers. 3-64.
Williamson, J. (1978). Decoding advertisements (Vol. 4). London: Marion Boyars. 20-39.
第八周（11月10日）：说服的艺术与技术（2）
框架的诡计：登门槛技术与得失策略
恐惧诉求：烟盒上到底应该印些什么
Cialdini, R. B., Vincent, J. E., Lewis, S. K., Catalan, J., Wheeler, D., & Darby, B. L. (1975). Reciprocal concessions procedure for inducing compliance: The door-in-the-face technique. Journal of personality and Social Psychology, 31(2), 206.
Freedman, J. L., & Fraser, S. C. (1966). Compliance without pressure: the foot-in-the-door technique. Journal of personality andsocial psychology, 4(2), 195.
O’Keefe, D. J. (1999). How to handle opposing arguments in persuasive messages: A meta-analytic review of the effects of one-sided and two-sided messages. Annals of the International Communication Association, 22(1), 209-249.
O’Keefe, D. J. (2002). Guilt as a mechanism of persuasion. In Dillard, J. P., & Pfau, M. (Eds). The persuasion handbook: Developments in theory and practice. CA. Sage Publications. 329-244.
O'Keefe, D. J., & Jensen, J. D. (2008). Do loss-framed persuasive messages engender greater message processing than do gain-framed messages? A meta-analytic review. Communication Studies, 59(1),51-67.
Witte, K. (1992). Putting the fear back into fear appeals: The extended parallel process model. Communications Monographs, 59(4), 329-349.
第九周（11月17日）：隐私在云端
没有秘密的世界：互联网中的隐私焦虑
发现隐秘真相：搜索历史如何泄露人性
窥探的快感：如何通过社交网站与EX藕断丝连
丹尼尔·沙勒夫（2011）. 隐私不保的年代. 南京. 江苏人民出版社.
霍尔·涅兹维奇（2015）. 我爱偷窥：为何我们爱上自我暴露和窥视他人. 北京. 世界图书出版公司.
Bucher, T. (2012). Want to be on the top? Algorithmic power and the threat of invisibility on Facebook. new media & society, 14(7),1164-1180.
Jansson, A. (2015). Interveillance: A new culture of recognition and mediatization. Media and Communication, 3(3). 81-90.
Stephens-Davidowitz, S. (2017). Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are. Dey St.
第十周（11月24日）：创新扩散及其社会结果（1）
我不相信大众媒体：为什么人际传播至关重要
引爆点：创新产品的扩散曲线
Al-Jabri, I. M., & Sohail, M. S. (2012). Mobile banking adoption: Application of diffusion of innovation theory. Journal of Electronic Commerce Research, 13(4). 379-391.
Cha, M., Haddadi, H., Benevenuto, F., & Gummadi, P. K. (2010). Measuringuser influence in twitter: The million follower fallacy. Icwsm, 10(10-17), 30.
Chang, H. C. (2010). A new perspective on Twitter hashtag use: Diffusion of innovation theory. Proceedings of the Association forInformation Science and Technology, 47(1), 1-4.
Nisbet, M. C., & Kotcher, J. E. (2009). A two-step flow of influence? Opinion-leader campaigns on climate change. Science Communication, 30(3), 328-354.
Ryan, B., & Gross, N. C. (1943). The diffusion of hybrid seed corn in two Iowa communities. Rural sociology, 8(1), 15-24.
第十一周（12月1日）：创新扩散及其社会结果（2）
无知者无畏：媒体在制造社会差异么
数字鸿沟：为什么知识平等如此困难
DiMaggio, P., Hargittai, E., Neuman, W. R., & Robinson, J. P.(2001). Social implications of the Internet. Annual review ofsociology, 27(1), 307-336.
Gaziano, C. (2017). Knowledge Gap: History and Development. In Rossler, R. et al. (Eds.). The International Encyclopedia of Media Effects. John Wiley & Sons, Inc. 1-12.
Hindman, D. B. (2009). Mass media flow and differential distribution of politically disputed beliefs: The belief gap hypothesis. Journalism & Mass Communication Quarterly, 86(4), 790-808.
Tichenor, P. J., Donohue, G. A., & Olien, C. N. (1970). Mass media flow and differential growth in knowledge. Public opinion quarterly, 34(2), 159-170.
Warschauer, M. (2004). Technology and social inclusion: Rethinking the digital divide. MIT press.
第十二周（12月8日）：当沉默成为螺旋
房间里的大象：我们为何选择沉默
沉默的螺旋：媒体操纵的隐秘手段
观点的极化效应：网帖下面的点赞和抹黑
Hampton, K. N., Rainie, H., Lu, W., Dwyer, M., Shin, I., &Purcell, K. (2014). Social media and the 'spiral of silence'. Pew Research Center.
Gearhart, S., & Zhang, W. (2015). “Was it something I said?” “No,it was something you posted!” A study of the spiral of silence theory in socialmedia contexts. Cyberpsychology, Behavior, and Social Networking, 18(4), 208-213.
Liu, X., & Fahmy, S. (2011). Exploring the spiral of silence inthe virtual world: lndividuals' willingness to express personal opinions inonline versus offline settings. Journal of Media and Communication Studies, 3(2), 45.
Matthes, J., Rios Morrison, K., & Schemer, C. (2010). A spiralof silence for some: Attitude certainty and the expression of political minority opinions. Communication Research, 37(6), 774-800.
Stoycheff, E. (2016). Under surveillance: examining Facebook’s spiral of silence effects in the wake of NSA internet monitoring. Journalism & Mass Communication Quarterly, 93(2),296-311.
第十三周（12月15日）：自由的幻觉
鲨鱼恐慌症：媒体如何扭曲现实？
铺垫效果：媒体如何影响我们的思维路径？
认知连线：重访我们脑海中的图景
McCombs, M., Llamas, J. P., Lopez-Escobar, E., & Rey, F. (1997). Candidate images in Spanish elections: Second-level agenda-setting effects. Journalism & Mass Communication Quarterly, 74(4),703-717.
McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public opinion quarterly, 36(2), 176-187.
Russell Neuman, W., Guggenheim, L., Mo Jang, S., & Bae, S. Y.(2014). The dynamics of public attention: Agenda‐setting theory meets big data. Journalof Communication, 64(2), 193-214.
Scheufele, D. A., & Tewksbury, D. (2007). Framing, agenda setting, and priming: The evolution of three media effects models. Journalof communication, 57(1), 9-20.
Vu, H. T., Guo, L., & McCombs, M. E. (2014). Exploring “the world outside and the pictures in our heads” A network agenda-setting study. Journalism & Mass Communication Quarterly, 91(4), 669-686.
第十四周（12月22日）：邪恶世界综合症
媒介等同：为什么明星不愿演负面角色
暴力时代：媒体为何让人们恐慌
一切都烟消云散了么：数字时代的暴力与色情
Gerbner, G., & Gross, L. (1976). Living with television: The violence profile. Journal of communication, 26(2), 172-194.
Lee, C. J., & Niederdeppe, J. (2011). Genre-specific cultivation effects: Lagged associations between overall TV viewing, local TV news viewing, and fatalistic beliefs about cancer prevention. Communication Research, 38(6), 731-753.
Morgan, M., & Shanahan, J. (2010). The state of cultivation. Journal of Broadcasting & Electronic Media, 54(2),337-355.
Stossel, S. (1997). The man who counts the killings. Atlantic, 279, 86-98.
Williams, D. (2006). Virtual cultivation: Online worlds, offline perceptions. Journal of Communication, 56(1), 69-87.
第十五周（12月29日）：百度一下，你就知道…什么了
理解把关人：谁在掌管我们的餐桌
什么决定新闻：新闻室中的权力较量
回声室效应：互联网为何会让我们的信息更加闭塞
Bastos, M. T., Raimundo, R. L. G., & Travitzki, R. (2013). Gatekeeping Twitter: message diffusion in political hashtags. Media,Culture & Society, 35(2), 260-270.
Pariser, E. (2011). The filter bubble: What the Internet is hiding from you. Penguin UK.
Singer, J. B. (2014). User-generated visibility: Secondary gatekeeping in a shared media space. New media & society, 16(1),55-73.
Tandoc Jr, E. C. (2014). Journalism is twerking? How web analytics is changing the process of gatekeeping. New Media &Society, 16(4), 559-575.
Van Dijck, J. (2013). The culture of connectivity: A critical history of social media. Oxford University Press.
感谢阅读，托蒂镇楼。
