苹果新广告：MacBook Pro堪比人类历史上的伟大发明？

界面新闻 · 公众号 · 热门自媒体 · 2016-11-21 09:01

正文

快节奏酷炫的广告，还是那么自信的苹果风。

对于苹果来说，人们最关注的，可能就是它的新产品到底有没有惊喜。毕竟，苹果曾经带给行业划时代般的颠覆，已经把人们的胃口吊得太高了。

那让我们来看看苹果自己是怎么说的。在最新的广告中，苹果认为新款MacBook Pro简直堪比人类历史上最伟大的发明——从人类第一次学会用火，到用工具耕地、发现万有引力、发明火车、飞机、电话、打字机、卫生纸、微波炉、电视、照相机、电脑、人工智能……

</p><p style="margin-top: 25px; margin-bottom: 25px; line-height: 1.75em;">伴随着快速激昂的William Tell序曲旋律，一个个象征灵感创意的灯泡迅速爆裂。而苹果想要告诉你的是，使用MacBook Pro上的新功能Touch Bar，可以让电脑这个生产力工具实现更多的发明。</p><p style="margin-top: 25px; margin-bottom: 25px; line-height: 1.75em;">苹果在10月28号正式推出了新款MacBook Pro，而它最大的卖点就是键盘上方的窄条Touch Bar，被称为“魔术工具栏”，可以替换功能键。</p><figure><img referrerpolicy="no-referrer" data- referrerpolicy="no-referrer" src="http://mmbiz.qpic.cn/mmbiz_jpg/l4sfibEYR5pWFOsFgH3qghygibDicdP69yPEAvtXEQZqbRmaOb5iaZiaxuN88m495I74tiabO7wS7PFTrFWee0UGdC1A/0?wx_fmt=jpeg" style="border: 0px; margin-right: auto; margin-left: auto; vertical-align: baseline; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; display: block; background-position: 0px 50%;" class="" data-type="jpeg" data-ratio="0.6637931034482759" data-w="580"/><span style="color: rgb(136, 136, 136); font-size: 12px; line-height: 1.75em;">Touch Bar</span></figure><figure><img referrerpolicy="no-referrer" data- referrerpolicy="no-referrer" src="http://mmbiz.qpic.cn/mmbiz_jpg/l4sfibEYR5pWFOsFgH3qghygibDicdP69yPVumeLEbl8rLzK0w0lLfic9VPnbNpHXoZGJ3FJOexAljlcr0Qn3tleOQ/0?wx_fmt=jpeg" style="border: 0px; margin-right: auto; margin-left: auto; vertical-align: baseline; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; display: block; background-position: 0px 50%;" class="" data-type="jpeg" data-ratio="0.6620689655172414" data-w="580"/><span style="color: rgb(136, 136, 136); font-size: 12px; line-height: 1.75em;">Touch Bar</span></figure><p style="margin-top: 25px; margin-bottom: 25px; line-height: 1.75em;">尽管被认为是苹果MacBook近年来最重要的一次升级，但新产品的发布仍然引来的不少争议，关于Touch Bar是否实用的讨论还在持续。不过实际的销售数据显示，新版MacBook Pro的销量还不错。根据咨询机构Slice Intelligence公布的美国电商销售追踪报告，在上市前5天内，新版MacBook Pro的销售额就超过了其它主要品牌的笔记本的总销售额。分析人士预计它今年的出货量有望达到1500万部，2017年也能维持在同样的水平。</p><p style="margin-top: 25px; margin-bottom: 25px; line-height: 1.75em;">从广告上，我们已经能看出苹果满满的自信了。</p><p><span style="line-height: 1.75em;"/></p><p style="white-space: normal; text-align: center;"><img data-s="300,640" data-type="jpeg" referrerpolicy="no-referrer" data- referrerpolicy="no-referrer" src="http://mmbiz.qpic.cn/mmbiz/l4sfibEYR5pVmibZRbcJBbRiaXgWmX26jVORy0mV2tRwjZPoEgaHM9r657ueWUiaVdAViaWAjAiaxdJKW7mEuQnsymIQ/0?wx_fmt=jpeg" data-ratio="1" data-w="226"/><br/><span style="font-size: 14px; color: rgb(136, 136, 136);">这是一个认真研究营销和创意的地方</span></p><p style="white-space: normal; text-align: center;"><span style="font-size: 14px; color: rgb(136, 136, 136);">看你卖（kannimai）</span></p><p><span style="line-height: 1.75em;"><br/></span><br/></p><p><img data-type="gif" referrerpolicy="no-referrer" data- referrerpolicy="no-referrer" src="http://mmbiz.qpic.cn/mmbiz_gif/l4sfibEYR5pUf979ZOSA6TqRcPELjZicZo5sJYxcicsfdcNjPpiaE8S9RyQJET6FF1iaqnx3ptoXFnx3UgCsIn6wE3w/0?wx_fmt=gif" data-ratio="0.5628571428571428" data-w="700"/></p><p style="margin-top: 5px; margin-bottom: 5px;"><span style="font-size: 14px; line-height: 22px; background-color: rgb(255, 255, 255);">▽点击“</span><span style="font-size: 14px; line-height: 22px; color: rgb(227, 3, 13); box-sizing: border-box;">阅读原文</span><span style="font-size: 14px; line-height: 22px; background-color: rgb(255, 255, 255);">” 下载界面新闻APP</span></p> </div> </div> </div> </div> <div class="topic_buttons"> <div class="fr gray f11" style="line-height: 12px; 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