乡村振兴视域下北京非遗与旅游融合发展的困境分析与路径探索

This study constructed the RMPP (Resource-Market-Product-Policy) theory from the perspective of rural revitalization, combined with the concept of intangible cultural heritage (ICH)+tourism to assist rural revitalization. Firstly, the study summarized the current situation of integrated development of ICH resources and tourism in 10 suburban districts of Beijing from four dimensions: Resources, market, product, and policy. Secondly, the study used the Delphi method and Analytic Hierarchy Process to construct an RMPP evaluation index system, determine the weights of the indicators, and score them. Through evaluation and analysis, the development differences of the 10 suburban districts in the four dimensions of RMPP were identified, and the difficulties in integrating development of ICH and tourism were sorted out, such as weak awareness of ICH inheritance, insufficient integration of ICH tourism resources, low level of the development of ICH tourism products, and unclear rights and responsibilities for ICH protection. Finally, the study explored the path of promoting rural revitalization through the integration of ICH and tourism from the four dimensions of RMPP, including scientific integration of ICH resources, innovative market models, product gradient development, and policy targeted implementation.

文章从乡村振兴视域的角度，结合非遗+旅游助力乡村振兴理念，提出了 RMPP（资源-市场-产品-政策）理论，并 从资源、市场、产品、政策四个维度对北京市辖 10 个郊区内的非遗资源与旅游融合发展现状进行梳理。其次，运用德尔菲法和 层次分析法构建了 RMPP 评价指标体系，确定指标权重并进行打分。通过评价分析得出北京市辖 10 个郊区在 RMPP 四个维度上 的发展差异，并总结非遗与旅游融合发展的困境，如：非遗传承意识淡薄、非遗旅游资源整合力度不够、非遗旅游产品开发层次 较低、非遗保护权责不清晰等。最后，从 RMPP 四个维度上探索非遗与旅游融合发展促进乡村振兴的路径，包括：非遗资源科学 整合、市场模式创新、产品梯度开发、政策靶向实施等方面。