US mango market continues to expand

中国水果门户 · 公众号 · · 2024-05-08 09:30

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Despite supply problems, the mango market continues to grow, says Dan Spellman, marketing director for the National Mango Board (NMB).

“Compared to a year ago, mango supply and demand are showing promising signs of growth,” Spellman says. “Despite challenges posed by weather fluctuations, overall mango availability remains stable. Consumer demand for mangos continues to increase, driven by increased awareness of its health benefits, culinary versatility and exotic appeal.”

Rich in antioxidants

"Recent studies have revealed that mangoes are rich in antioxidants, vitamins, and dietary fiber, making them a valuable addition to a healthy diet," he said. "In addition, research suggests that regular consumption of mangoes may contribute to improved digestive health, reduced inflammation, and improved immune function."

Marketing Approach

NMB will have active social media channels in the coming months, Spellman said.

"Our social media platforms will be filled with enticing recipes, captivating images, and engaging contests to foster a community of mango enthusiasts," he said.

In addition, he said, "We will feature user-generated content to showcase the many ways people enjoy mangos, encouraging our audience to share their mango moments.

Influencers and celebrity chefs

NMB will also collaborate with renowned chefs and influencers to create innovative mango recipes to suit a variety of tastes and preferences.

"From refreshing mango salads to indulgent desserts, we will demonstrate the versatility of this tropical fruit and inspire consumers to incorporate it into their culinary repertoire," said Spellman.

In addition, the National Mango Board is working closely with retailers to ensure that mangos are prominently displayed and attractively priced, making them "irresistible" to shoppers, Spellman said.

Through educational initiatives, the National Mango Board will use webinars, blogs and educational videos to provide valuable information on mango varieties, ripening tips and nutritional benefits.