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外刊阅读20210425|电竞生意经:投资者为何纷纷涌向电子游戏市场?

考研英语外刊阅读  · 公众号  ·  · 2021-04-25 19:47

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全文字数:1654字

阅读时间:5分钟


小贴士:

出一道比较简单的阅读题 建议大家先 阅读英文原文 自己思考一下,可以作答在打卡小程序里哦!

What does Chapman think investors should consider before investing in the esports business?

——大橙子留


上期翻译答案

As some protests turned destructive and as President Donald J. Trump’s re-election campaign began using those scenes in political ads, polls showed white Republicans retreating in their views that discrimination is a problem .

随着某些抗议活动变得充满破坏性,以及特/朗/普的连任竞选活动开始在政治宣传广告中使用这些场景(抗议活动的混乱场面),民调显示,共和党白人对“歧视是个问题”这一观点的支持力度有所回落。

1.destructive: causing damage to people or things

2.poll: the process of finding out what people think about something by asking many people the same question, or the record of the result 民调


《本期内容》


导读

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疫情下,人们居家娱乐更为活跃,电子游戏成为投资者十分看好的领域,这一趋势背后的原因及未来面对的投资风险又是怎样的呢?


双语阅读


Investors are flooding the video game market with money at a record rate during a pandemic-inspired boom. Some, unfamiliar with the gaming world and eager to follow suit, may be tempted by impressive numbers and projected growth, rather than the core product in which they’re investing. In the modern video game industry, there are crucial distinctions between various properties that should guide where they sink their money.

点击下方空白区域查看翻译

在疫情引发的热潮下,投资者正以前所未有的速度涌入电子游戏市场。有些不熟悉游戏世界的投资者也相继进入,吸引他们的可能是惊艳的数据和预期增长,而不是他们所投资的核心产品。在现代电子游戏产业中,各种内容属性之间存在着至关重要的区别,这些区别能够引导投资者决定投资方向。


For example, outsiders to gaming and gaming culture are often confused about esports and how it fits into gaming as a whole. The distinction is important; it’s the difference between investing in an established, soaring industry and a nascent one still looking for secure footholds on its ascent.

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例如,游戏和游戏文化的外行人通常会对电子竞技及其如何融入整个游戏产业而感到困惑。其中的区别很重要;这是投资于一个成熟的、飞速发展的行业和投资于一个尚在起步阶段仍在寻找稳定立足点的行业之间的区别。


“Video gaming is the future of entertainment, it is about people being social, and it is the place to hang out ,” said Josh Chapman, Co-Founder and Managing Partner of Konvoy Ventures, a venture capital company that invests in infrastructure technology, tools, and platforms for tomorrow’s video gaming industry.

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“电子游戏是娱乐产业的未来,它可以让人们保持社交,是人们休闲的地方,”乔希·查普曼说,他是康威风投公司的联合创始人和管理合伙人,这是一家专注于对未来的电子游戏产业基础技术、工具和平台投资的风投公司。


Chapman believes his company’s success is about “investing in the masses, not just the smaller professional levels,” but admits he is “getting lots of inquiries, of late , on investing in esports because of the pandemic, all the media hype, and the news surrounding SPACs.”

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查普曼认为他的公司的成功在于“向大众投资,而不仅仅投资于更小众的专业水平领域,”但他也承认“因为疫情,大量媒体炒作,以及围绕SPACs(希望通过反向收购已上市的特殊目的收购公司)的新闻,公司最近收到了很多关于投资电子竞技的咨询。”


The three reasons named by Chapman provide three areas investors should scrutinize before committing their money specifically to an esports operation. The first two reasons — increased visibility during the pandemic in replacing shuttered traditional sports on TV networks like ESPN and the increasing media coverage of esports — are important because they provide a kind of shiny veneer that obscures the answer to two fundamental questions. First, is esports actually flourishing during the pandemic? Second, is the hype warranted and driven by the financial success of esports, or more by their increasing visibility?

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查普曼列举的三个理由提供了投资者在投资电子竞技业务之前应该仔细审查的三个领域。 翻译划线句,长按文末小程序码打卡,答案下期公布~ 第一,电子竞技真的在疫情期间蓬勃发展了吗?第二,这种炒作是受到电子竞技的经济成功推动的合理现象,还是更多地是由它们日益增长的名声所推动的?


本文节选自:The Washington Post(华盛顿邮报)

发布时间:2021.04.13

作者:Ellen Zavian

原文标题:Investors are flocking to video gaming, but be wary of esports, SPACs, advisors say







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