RANKING HIGH ON BAIDU REQUIERT A LOT OF WORK !
You want do nothing and rank high on Baidu ?
SORRY IT IS ALMOST IMPOSSIBLE !
SEO on Baidu or in so.com or sogou.com (algorythms are almost the same)
If you’re aiming to reach the Chinese digital audience, it’s vital to subcontract the SEO of your business to a professional SEO agency specialized in the Chinese Market. Why? In China, the ‘mighty’ Google is blocked by the ‘Great China Firewall’. Baidu owns more than 70% market shares of search engines in China, with more than 700 million monthly active mobile-search users. So a Chinese website is the first thing an SEO agency in China will recommend, after that, there much work to be done in order to access a huge pool of traffic via the SEO process. What follows are the five steps that let’s your website gain trust and have a perfect SEO.
1/ONSITE OPTIMIZATION: 10% OF THE JOB
In many situations, the present decisions must be made while having no or incomplete knowledge of the future online. In such cases, online optimization is used.
‘’Making the website more Baidu friendly’’
Optimizing the website for Baidu is vital for online success in China. This process will improve your ranking and by extension help more customers find you when they search for keywords related to your business sector or activity.
Without Onsite optimization you will always be struggling to keep up with the rest of the competition.
2/CONTENT : 10% OF THE WORKING
‘’Your content must be optimized for the search engine’’
Adding content can be a real challenge in many cases, for example when you’re dealing an e-commerce website in the retail space, sometimes it’s a platform restriction, the other times adding too much content can push the product down the page or distract the user.
It’s important to have a keyword-focused content in order gain more visibility, but it’s not everything, the content must be original and should make sense.
3/BACKLINKS : 60-70% OF THE WORK
BACKLINKS = POPULARITY OF YOUR WEBSITE ON THE WEB
Backlinks campaign will take 70% of the SEO process time (depend on the competition on the keywords) . In order to increase the website’s position (ranking in Baidu), you need to increase the popularity of the website, how you do that?
You increase the popularity of your website by creating pages and articles that speak about your website. This process takes a lot of energy and a lot of time because the SEO agency will be writing very good articles.
Web content matters a lot to onsite optimization. The post or the article must be unique with valuable information and the title must grab attention and be eye-popping.
4/TRUST-RANK : DIFFICULT TO EVALUATE.
