率先走出去，贏得海外佈局戰略先發
公司於2018年在行業內率先“走出去”投資建設越南生產基地，經過數年建設已在客戶資源、產能規模、本地化供應鏈、人員素質、技術工藝等方面奠定了堅實基礎，目前公司對美業務已大部分實現在越南生產出貨。
在中美貿易摩擦等事件影響下（中國出口美國面臨 25%額外關稅），歐美客戶對供應鏈安全的重視程度日益提升、加快推進供應鏈全球佈局，優質海外產能的優勢凸顯；近年來公司越南基地訂單及產能快速增長，推動公司快速提升美國市場份額和美國大客戶滲透率。
International business boost: Chinese pioneer in foreign production bases
UE was the first Chinese furniture player to venture overseas in 2018, when it invested into the construction of a new production facility in Vietnam. It has established firm foundations over the years in terms of customer resources, production capacity, a localized supply chain, quality personnel and technical processes. The Vietnam base makes sense as it supplies and ships most of its US business vs an additional 25% tariff on Chinese exports to the US due to Sino-US trade frictions. UE stepped up the buildout of its global supply chain as customers in Europe and the US increasingly value supply chain security; and having quality global production capacity undoubtedly sharpens its competitive edge. Its order book and production capacity in Vietnam have grown rapidly, driving up its US market share and penetration of major US customers.
目前正在加快建設第三期越南生產基地建設
進一步擴大越南基地產能規模，截至目前已完成土地購置，正在按計劃推進廠房建設相關工作。此外，羅馬尼亞基地於2023年上半年投產出貨，爲公司加快開拓歐洲及其他海外市場提供有力支撐。
在當前歐美客戶新一輪訂單轉移背景下，公司位於國內、越南和羅馬尼亞的三大生產基地可以協同滿足客戶全球採購需求，進一步提高競爭優勢。
公司以提升經營效率爲導向，通過各項信息系統建設加快推進數字化變革
已經完成越南基地、羅馬尼亞基地及國內外銷售子公司ERP系統建設，實現一個數字中心覆蓋全球業務發展的系統格局，大幅提升海外基地與國內總部、銷售子公司與製造部門之間信息實時高效共享，提高運營效率。
Global capacity buildout: Vietnam pushing phase 3; Romania started shipments
Foreign fulfillments:
orders from European and US customers have entered a new cycle as production continues to shift toward Vietnam and Romania. UE’s three major production bases in these countries and China are working in synergy to fulfill global procurement demand and hone the company’s competitive advantages:
•Vietnam: UE has completed the land purchase process for capacity expansion of the Vietnam facility and factory construction work is advancing as planned.
•Romania: the Romania facility rolled out production and began shipments in 23H1, accelerating growth in its European markets and the vicinity.
ERP linkage:
UE effected a systemic digital restructure with a digital center linking data systems that drive higher operational efficiency. It built an enterprise resource planning system that covers the Vietnam and Romania bases, as well as Chinese and foreign sales subsidiaries. The digital center runs the company’s global business development by enabling real-time and substantially better data sharing between foreign production and the Chinese headquarters, as well as sales subsidiaries and manufacturing departments. The result is better operational efficiency.
推動海外客戶開拓，重點大客戶已相繼出貨
公司高頻次“走出去”參加展會、拜訪客戶、推薦新品，加快獲取和轉化商機；成建制引入成熟海外銷售團隊，充分發揮研發、製造、海外基地等綜合優勢，成功開拓 Costco、Sam’s等多個重要渠道和大客戶，重點大客戶已相繼實現出貨，爲後續業務增長奠定堅實基礎。
公司積極利用越南、羅馬尼亞生產基地及新產品研發等差異化優勢繼續擴大北美、歐洲市場份額，並加快拓展亞洲、澳洲、南美洲等市場。
Growing foreign customers; successive shipments rolled out to major players
Major partners:
UE makes it a point to participate in global trade shows, make customer site visits and new product recommendations. This has helped drive new acquisitions and conversions of business opportunities. It set up experienced foreign sales teams to promote the company’s comprehensive advantages in R&D, manufacturing and foreign bases. It took on board Costco, Sam’s Club and other major customers and channels. And UE’s growth trajectory strengthens with each set of shipments it rolls out successively to major customers.
Competitive edge:
UE’s advantages include a diverse production network with facilities in Vietnam and Romania, and product R&D development capability, which expands the company’s market share in North America and Europe, as well as widens its footprint in Asia, Australia and South America.
