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来源： Medical Plastics by mthibault
When you’re asked to visualize a medical device, what color is the product? You probably answered gray, blue, or beige.
But,
RTP Company
, a supplier of custom-engineered thermoplastic compounds, is hoping to shake up the medical device color palette. The company’s Colour Development Team has created the
Hueforia
offering to help device makers and designers choose colors that emphasize branding, appeal to users, and stay on top of trends.
“Hueforia was developed by RTP Company to fit a market need for color expertise as it pertains to plastic,” said Alex Davis, RTP Company’s Global Business Manager for Color. “This requires experts who understand both color design principles and the nature of thermoplastic compounds, and fortunately we have a whole team of experts at RTP Company.”
The Hueforia color collections tap into the idea that
color can be a meaningful part of medical device design
. Brian Lynch, sales engineer for RTP, explained that Hueforia gives device designers, marketers, and brand managers a chance to create and imagine new looks while still matching colors across materials.
The collections draw inspiration from everything, including automotive, social media, fashion, furniture, and global cultures. The 2018 Hueforia collection includes themes like “Ageless Wonders,” based on awe-inspiring destinations around the world like the Grand Canyon and Stonehenge, and “Heavy Metal,” including pigments with names like “Deep Purple” and “Midas Touch.” The collections are years in the making. The 2017 collection, launched last year, was created in 2014 and 2015.
