A century ago Friday, the 18th Amendment came into effect, outlawing the production, importation and sale of alcoholic beverages. Ever since, that day has been celebrated — or mourned — for formally ushering in the Prohibition Era. Contrary to popular imagination — including recent coverage of the amendment’s centennial — there was no mad dash for hooch on the night of Jan. 16, 1920, no “going out of business” liquor store sales on Prohibition Eve.
That the final triumph of prohibition was met with shrugs, rather than the outraged street protests we tend to imagine, says less about prohibition back then and more about our inability to understand it today. The entire idea of prohibition seems so hostile to Americans’ contemporary sensibilities of personal freedom that we struggle to comprehend how our ancestors could have possibly supported it.
For decades now, popular histories have concocted false stories that the majority of the public had never supported prohibition, or that prohibition was conceived by a “radical fringe” of Bible-thumping, rural evangelicals trying to codify their Puritan morality. We use the same language to vilify prohibitionists as we do to describe ISIS or Al Qaeda: calling them “deeply antidemocratic,” “extremists” and “zealots.”